Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, with reference to the Government’s response to the independent review of Destination Management Organisations, how she plans to measure the success of the planned regional pilot of a tiering model for DMOs.

As it is England’s National Tourist Board, with the statutory responsibility for growing tourism at an England level, VisitEngland will be responsible for administering and evaluating the funding model pilot in the chosen area. VisitEngland will work closely with the regional pilot to monitor and evaluate the outcomes and impacts of funded activities and the multi-year funding model.

The Government will provide VisitEngland with additional funding to carry out this leadership role. The Government has allocated a budget of up to £4 million across the 2022-2025 Spending Review period. Any future funding will be considered as part of the next Spending Review.