Coronavirus: Disease Control

(asked on 17th June 2020) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to Answer of 16 June to Question 54932, whether all articles published in the All together advertising campaign are compliant with the Government Communication Service Propriety Guidance.


Answered by
Chloe Smith Portrait
Chloe Smith
This question was answered on 22nd June 2020

It is vital that we provide public information to citizens during the COVID-19 pandemic. The Government has negotiated a new and unique partnership with national and local newspapers to use their powerful, familiar voices as part of the All In, All Together campaign.

The partnership involves a combination of traditional advertising and sponsored content. This content is produced by participating newspapers and the Government has no editorial sign-off.

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