Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, pursuant to the Answer of 2 July 2025 to Question 62768 on Pay: Publicity, what the aggregate value was of the payments to the six digital influencers; and if he will name those influencers.

Influencer marketing is a credible paid communications channel, which is considered for government advertising campaigns and can be an effective way in reaching audiences that the Government and traditional marketing channels find hard to reach.

We used this channel to raise awareness of the new National Minimum and Living Wage rates to ensure audiences such as young people, part-time female workers, ethnic minorities and disabled groups are paid correctly.