Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the Answer of 16 July 2025 to Question 65885 on Cabinet Office: Marketing, which digital and social media channels were used for paid advertising; whether this included digital influencers; and what programmes were promoted.

Channels and partners used by the New Media Unit (NMU) are determined on a project by project basis. The NMU utilises a wide range of digital and social media channels to reach target audiences. This includes the use of digital influencers.