Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, pursuant to the Answer of 17 October 2025 to Question 77460 on Department for Business and Trade: Social Media, on which campaigns influencers were used.

The Department for Business and Trade used influencers as part of the National Minimum and Living Wage campaign, to raise awareness of the wage rate increases for workers that came into effect from 1st April 2025. This ensured workers understood their new entitlements and encouraged them to check their pay and act if they were paid incorrectly.