Department for Business and Trade: Social Media
(asked on 29th October 2025) - View Source
Question to the Department for Business and Trade:
To ask the Secretary of State for Business and Trade, how much his Department has spent on social media advertising by (a) influencer and (b) organisation in each of the last five financial years.
This question was answered on 7th November 2025
The Department for Business and Trade used influencers as part of the National Minimum and National Living Wage campaign in 2025 and 2026. We are unable to provide details of how much was paid to each influencer due to confidentiality provisions in the individual agreements. All spend in these areas are subject to the standard value for money assessments.