Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the Answer of 21 October 2025 to Question 81327 on Government Departments: Advertising, on which (a) programmes and (b) topics his Department used each contractor.

As with any communication campaign approach, channels are selected based on their ability to engage with audiences in alignment with the government's priorities.

Social media has been utilised on campaigns of varying scale and reach, supporting missions communications and government priorities.