Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of awareness of the Let’s Move campaign in South Basildon and East Thurrock Constituency.

The localised Let's Move campaign is designed to inspire children ages 7 - 11 and their families to build more movement into their everyday lives. The campaign, which launched on 3rd November, is being piloted in targeted areas of Sandwell, Lancashire, Essex, Blackpool and Bradford where inactivity levels and inequalities are greater than other parts of the country. These areas all receive funding from Sport England, via their place partnership programme, to increase provision and ensure those in greatest need can be active.

We have varying evaluation methods in place to demonstrate the awareness and impact of the campaign across Essex, but will not have this evaluation finalised until the campaign finishes at the end of March.