Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what plans they have to introduce measures addressing AI-generated digital replicas of an individual's likeness or voice, particularly in relation to the entertainment industry.

The Government recognises that individuals, including those in the entertainment industry, wish to have control over the use of their voice or likeness in AI-generated content.

Government intervention requires careful consideration given the complex legal landscape.

The Government sought views on the issue in its copyright and AI consultation. It is considering all feedback received through the consultation and will publish a formal response in due course.