Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what steps they are taking to monitor and regulate the use of personalised algorithms and targeted advertising by online gambling platforms.

All gambling operators in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Agency (ASA) independently of Government. These codes apply across all advertising platforms, including online and social media. The codes are regularly reviewed and updated and DCMS regularly engages with the ASA to discuss these changes and the impact of the regulations.

All operators in the UK are also required to comply with the Gambling Commission’s Licence Conditions and Codes of Practice, which includes new provisions relating to direct marketing and socially responsible promotions. The impact of these measures will be assessed in due course.

We engage with a range of stakeholders and other regulators, such as the ICO, to understand whether more can be done to further raise standards in this area, particularly on online platforms.