Probiotics
(asked on 12th January 2026) - View Source
Question to the Department for Environment, Food and Rural Affairs:
To ask His Majesty's Government what assessment they have made of (1) the size of the probiotics market in the UK, and (2) its potential for growth.
Answered by
Baroness Hayman of Ullock
Parliamentary Under-Secretary (Department for Environment, Food and Rural Affairs)
The size of the probiotics market in the United Kingdom was £1.07 billion in 2024 (table 1, Euromonitor International*). The UK market value for probiotic products grew by 19% between 2019 and 2024 (in 2024 prices) and 41% by sales volumes. Recent growth in the probiotic market has been attributed to the increasing popularity of probiotic dairy products like Kefir.
Table 1 – UK probiotic product retail sales (GBP million, Euromonitor)
Category | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
Probiotic Dairy | 690.8 | 780.0 | 867.5 | 949.6 | 999.5 | 1,051.8 |
Probiotic Butter and Spreads | 7.3 | 7.3 | 8.0 | 9.8 | 11.1 | 10.6 |
Probiotic Other Dairy | 4.9 | 5.8 | 5.5 | 7.5 | 7.5 | 10.1 |
Probiotic Snacks | 0.5 | 0.7 | 3.4 | 1.5 | 1.1 | 1.8 |
Probiotic Carbonates | 0.2 | 0.3 | 0.3 | 0.3 | 0.3 | 0.6 |
Probiotic Cheese | 1.6 | 1.4 | 0.0 | 0.0 | - | 0.0 |
Total UK Market | 705.3 | 795.5 | 884.7 | 968.7 | 1,019.5 | 1,074.9 |
Euromonitor have considered growth in the wider UK diary and dairy alternatives market and forecast that the value of probiotic dairy market will grow by 14% up to 2029, to £1.2 billn. There is no forecast for the overall probiotics market, but as probiotic dairy products make up 99% of the market by volume, this forecast is sufficient for the market overall.
*Although Euromonitor aims to correct inaccuracies of which it is aware, it does not warrant that the Intelligence will be accurate, up-to-date or complete as the accuracy and completeness of the data and other content available in respect of different parts of the Content will vary depending on the availability and quality of sources on which each part is based. Euromonitor accepts no liability in regard to the derived data which has been presented here and furthermore, Euromonitor does not warrant that the Intelligence will be/is fit for any particular purpose(s) for which they are used as Euromonitor does not have any knowledge of, nor control over, those purposes.