Question to the Department of Health and Social Care:

To ask His Majesty's Government, further to the Written Answer by Baroness Merron on 26 January (HL13748), what assessment they have made of the effectiveness of the Every Mind Matters campaign to date; and what plans they have to make an assessment on completion of that campaign.

Historic Every Mind Matters (EMM) campaigns have been evaluated according to the process specified by the Government Communications Service’s Evaluation Cycle for all Government paid-for campaigns, following end of each campaign period, the last of which was in 2023.

Data in relation to the EMM campaign was referred to in evidence to the Health and Social Care Committee on 21 February 2023. Text from page 11 of the transcript is as follows:

“The Every Mind Matters campaign includes a health and wellbeing plan – the Mind Plan - that can be personalised, downloaded and followed to enable people to take active steps to look after their wellbeing, and 4.6 million people have done that since October 2019. Every Mind Matters also offers a follow up email programme and two out of three of its users report that it has led to improvements in their health and wellbeing.”

To the current date, 5.4 million Mind Plans have been completed.