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Written Question
Gambling: Advertising
Monday 7th July 2025

Asked by: Kirith Entwistle (Labour - Bolton North East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of the number of gambling adverts on people living in Bolton North East constituency.

Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

Gambling adverts can appear across a significant range of channels from out of home billboards and social media, to complex dynamic or targeted adverts online. As such, the Department does not hold data on the number of gambling adverts published.

This government recognises that while advertising is a legitimate advantage which licensed operators have over unlicensed gambling firms, increased exposure to gambling advertising can have an impact on gambling participation. There are existing robust rules and regulations in place to ensure that advertising and marketing, whenever it appears, is socially responsible.

However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.


Written Question
Gambling: Advertising
Monday 7th July 2025

Asked by: Kirith Entwistle (Labour - Bolton North East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, how many gambling adverts were published in each year from 2019 to 2025.

Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

Gambling adverts can appear across a significant range of channels from out of home billboards and social media, to complex dynamic or targeted adverts online. As such, the Department does not hold data on the number of gambling adverts published.

This government recognises that while advertising is a legitimate advantage which licensed operators have over unlicensed gambling firms, increased exposure to gambling advertising can have an impact on gambling participation. There are existing robust rules and regulations in place to ensure that advertising and marketing, whenever it appears, is socially responsible.

However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.


Written Question
Gambling: Advertising
Monday 16th June 2025

Asked by: Lord Foster of Bath (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government, further to the Written Answer by Baroness Twycross on 21 May (HL7312), what sources of evidence they are consulting to gain a comprehensive and impartial understanding of the impacts of gambling advertising.

Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)

The Government is committed to consulting the best available evidence on the impact of advertising from a wide range of sources when assessing best next steps in this space. Additionally, developing quality evidence is a key priority for the statutory levy, and up to 20% of funding will be directed towards high-quality, independent research to fill gaps in the evidence base, including on the impacts of gambling advertising. We will continue to monitor developments in the evidence and take action where appropriate.

The Government currently has no plans to conduct an independent review on the impacts of gambling advertising. As part of the Department for Culture, Media and Sport’s Review of the Gambling Act 2005, an extensive call for evidence was conducted which included a range of questions on evidence on gambling advertising and its impacts.


Written Question
Gambling: Advertising
Monday 16th June 2025

Asked by: Lord Foster of Bath (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government, further to the Written Answer by Baroness Twycross on 21 May (HL7312), what recent assessment they have made of the merits of conducting an independent review of the impacts of gambling advertising.

Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)

The Government is committed to consulting the best available evidence on the impact of advertising from a wide range of sources when assessing best next steps in this space. Additionally, developing quality evidence is a key priority for the statutory levy, and up to 20% of funding will be directed towards high-quality, independent research to fill gaps in the evidence base, including on the impacts of gambling advertising. We will continue to monitor developments in the evidence and take action where appropriate.

The Government currently has no plans to conduct an independent review on the impacts of gambling advertising. As part of the Department for Culture, Media and Sport’s Review of the Gambling Act 2005, an extensive call for evidence was conducted which included a range of questions on evidence on gambling advertising and its impacts.


Written Question
Gambling: Advertising
Monday 9th June 2025

Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to ensure the regulation of gambling advertising considers the potential impact on public health.

Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

Gambling operators providing services to customers in Great Britain must be licensed by the Gambling Commission and comply with the conditions of their operating licences. The Commission expects operators to obey the laws of all other jurisdictions in which they operate, and requires them to report any regulatory investigation or finding into their activities in any other jurisdiction.

Operators must inform the Commission if they have a substantial customer base outside of Britain and state why they consider themselves legally able to offer facilities to those customers. It is for authorities in other jurisdictions to investigate whether operators are complying with their gambling laws, but where a licensee is found to be operating illegally overseas, the Commission may consider their suitability to hold a licence in Britain.

The Advertising Standards Authority (ASA) is responsible for regulating advertising in the UK, and operates independently of the Government. There are a range of robust rules in place through the Advertising Codes enforced by the Advertising Standards Authority (ASA) to ensure that gambling advertising and marketing is socially responsible and does not exacerbate harm.

Compliance with the Codes is required as part of Gambling Commission licence conditions. The ASA continually reviews the best available evidence to ensure rules are effective and updates protections as required.


Written Question
Gambling: Licensing
Monday 9th June 2025

Asked by: Sammy Wilson (Democratic Unionist Party - East Antrim)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, whether the Gambling Commission requires gambling operators to disclose information on their overseas operations in order to gain a UK license.

Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

Gambling operators providing services to customers in Great Britain must be licensed by the Gambling Commission and comply with the conditions of their operating licences. The Commission expects operators to obey the laws of all other jurisdictions in which they operate, and requires them to report any regulatory investigation or finding into their activities in any other jurisdiction.

Operators must inform the Commission if they have a substantial customer base outside of Britain and state why they consider themselves legally able to offer facilities to those customers. It is for authorities in other jurisdictions to investigate whether operators are complying with their gambling laws, but where a licensee is found to be operating illegally overseas, the Commission may consider their suitability to hold a licence in Britain.

The Advertising Standards Authority (ASA) is responsible for regulating advertising in the UK, and operates independently of the Government. There are a range of robust rules in place through the Advertising Codes enforced by the Advertising Standards Authority (ASA) to ensure that gambling advertising and marketing is socially responsible and does not exacerbate harm.

Compliance with the Codes is required as part of Gambling Commission licence conditions. The ASA continually reviews the best available evidence to ensure rules are effective and updates protections as required.


Written Question
Football: Gambling
Monday 2nd June 2025

Asked by: Lord Taylor of Warwick (Non-affiliated - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of Premier League football clubs displaying gambling and betting sponsors, particularly those associated with gambling firms which do not hold a licence to operate in the United Kingdom.

Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)

Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under section 330 of the Gambling Act 2005. Sports organisations engaging in such arrangements with an unlicensed brand must ensure that online gambling activity for that unlicensed brand is blocked and inaccessible to consumers in Great Britain. Its officers may also be liable to prosecution in certain circumstances. If found guilty, they could face a fine, imprisonment or both.

The Gambling Commission is therefore clear that sports organisations must diligently and continuously ensure that they are not advertising unlawful gambling. In such instances, the Commission will seek assurance from clubs that they have carried out due diligence on their gambling partners and that consumers in Great Britain cannot transact with the unlicensed websites. The Commission may also take steps to independently verify effective blocking measures are in place.

We will be working with sport governing bodies to review their gambling sponsorship Codes of Conduct.


Written Question
Gambling: Advertising
Tuesday 27th May 2025

Asked by: Lord Bishop of St Albans (Bishops - Bishops)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government, further to the Written Answer by Baroness Twycross on 24 March (HL5621), whether they have commissioned an industry-led assessment of the impact of gambling advertising.

Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)

We have set the gambling industry a clear task to do more to work together to ensure that gambling advertising and sponsorship is appropriate, responsible and does not exacerbate harm. The Betting and Gaming Council has since commissioned an advertising report which will be published in due course. We are committed to reviewing the best available evidence from a wide range of sources and working with all key stakeholders to inform next steps in this space and ensure effective measures are in place to protect those at risk.

Strengthened measures on socially responsible incentives (SRI) are being delivered through the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP). As the statutory regulator, the implementation date is a matter for the Gambling Commission and the rationale for its decision was set out in their formal response to the SRI consultation.


Written Question
Gambling: Advertising
Tuesday 27th May 2025

Asked by: Lord Bishop of St Albans (Bishops - Bishops)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government why the new rules increasing the safety and simplicity of consumer promotional offers in gambling cannot be introduced sooner than 19 December.

Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)

We have set the gambling industry a clear task to do more to work together to ensure that gambling advertising and sponsorship is appropriate, responsible and does not exacerbate harm. The Betting and Gaming Council has since commissioned an advertising report which will be published in due course. We are committed to reviewing the best available evidence from a wide range of sources and working with all key stakeholders to inform next steps in this space and ensure effective measures are in place to protect those at risk.

Strengthened measures on socially responsible incentives (SRI) are being delivered through the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP). As the statutory regulator, the implementation date is a matter for the Gambling Commission and the rationale for its decision was set out in their formal response to the SRI consultation.


Written Question
Gambling: Marketing
Friday 23rd May 2025

Asked by: Lord Bishop of St Albans (Bishops - Bishops)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government, further to the Written Answer by Baroness Twycross on 24 March (HL5621), what are the parameters of the task they have set the gambling industry to raise standards, and how this work will be monitored.

Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)

As I set out in my speech at the GambleAware Annual Conference, the industry can and should do more to work together to ensure that gambling advertising and sponsorship is appropriate, responsible and does not exacerbate harm. This includes the need for an assessment of current levels of gambling advertising across the full range of channels. The Betting and Gaming Council has commissioned an advertising report which will be published in due course. We will closely consider any findings to inform next steps.