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Written Question
Gambling: Advertising
Tuesday 21st July 2020

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what comparative assessment his Department has made of the potential merits of gambling advertising restrictions in (a) Spain and (b) other countries.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

Gambling sponsorship of sports teams is already subject to a range of rules and safeguards. Like all gambling advertising, it must be socially responsible and must never be targeted at children or vulnerable people. The government has also made clear that sporting bodies and teams must consider their responsibilities to fans when entering commercial arrangements.

The Football Association has strict rules about the size and placement of sponsor logos on all players’ shirts, and prohibits any reference to gambling or gambling operators on shirts for teams where all players are under 18 years old. It has taken action where the logos of gambling sponsors have been found to breach these rules. The gambling industry code for socially responsible advertising also requires that operators’ logos must not appear on any commercial merchandising which is designed for children (for instance in children’s sizes). In August 2019 the code was amended to include a whistle to whistle ban on broadcast advertising around live sport.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups, including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

The government is aware of recent restrictions introduced on gambling advertising in Spain and Italy and is continuing to monitor the effect of those restrictions.

We have committed to review the Gambling Act 2005, and will announce further details in due course.


Written Question
Gambling: Advertising
Tuesday 21st July 2020

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the effect of gambling advertising on gambling behaviour.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

Gambling sponsorship of sports teams is already subject to a range of rules and safeguards. Like all gambling advertising, it must be socially responsible and must never be targeted at children or vulnerable people. The government has also made clear that sporting bodies and teams must consider their responsibilities to fans when entering commercial arrangements.

The Football Association has strict rules about the size and placement of sponsor logos on all players’ shirts, and prohibits any reference to gambling or gambling operators on shirts for teams where all players are under 18 years old. It has taken action where the logos of gambling sponsors have been found to breach these rules. The gambling industry code for socially responsible advertising also requires that operators’ logos must not appear on any commercial merchandising which is designed for children (for instance in children’s sizes). In August 2019 the code was amended to include a whistle to whistle ban on broadcast advertising around live sport.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups, including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

The government is aware of recent restrictions introduced on gambling advertising in Spain and Italy and is continuing to monitor the effect of those restrictions.

We have committed to review the Gambling Act 2005, and will announce further details in due course.


Written Question
Gambling: Advertising
Tuesday 21st July 2020

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the effect of gambling advertising on children.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

Gambling sponsorship of sports teams is already subject to a range of rules and safeguards. Like all gambling advertising, it must be socially responsible and must never be targeted at children or vulnerable people. The government has also made clear that sporting bodies and teams must consider their responsibilities to fans when entering commercial arrangements.

The Football Association has strict rules about the size and placement of sponsor logos on all players’ shirts, and prohibits any reference to gambling or gambling operators on shirts for teams where all players are under 18 years old. It has taken action where the logos of gambling sponsors have been found to breach these rules. The gambling industry code for socially responsible advertising also requires that operators’ logos must not appear on any commercial merchandising which is designed for children (for instance in children’s sizes). In August 2019 the code was amended to include a whistle to whistle ban on broadcast advertising around live sport.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups, including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

The government is aware of recent restrictions introduced on gambling advertising in Spain and Italy and is continuing to monitor the effect of those restrictions.

We have committed to review the Gambling Act 2005, and will announce further details in due course.


Written Question
Gambling: Children and Young People
Monday 6th July 2020

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent assessment the Government has made of the effect of gambling advertising on children and young people.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Ads must never be targeted at children or vulnerable people and operators face sanction if their advertising or sponsorship activities are not carried out in a socially responsible way. These rules mean that an operator would face sanctions from the Advertising Standards Authority or the Gambling Commission if their advertising were to appear in computer games targeted at children. The realistic reproduction of a team football shirt in a computer game based on football is not considered advertising simply because there are logos on the shirt.

The Advertising Standards Authority’s latest figures on TV gambling advertising show that children’s exposure has fallen from an average of 4.4 ads per week in 2013, to 2.5 per week in 2019. At the Gambling Commission’s urging, industry has committed to make better use of advertising technology to target adverts away from children online and on social media. From July 2020 the Gambling Industry Code for Socially Responsible advertising will require operators to ensure advertising is targeted only at those over 25 years old on social media and to age-gate operator YouTube channels and content.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

Ministers have regular meetings with stakeholders on a range of issues. Details of Ministerial meetings are published quarterly on the government’s website at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.


Written Question
Gambling: Children
Monday 6th July 2020

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps the Government is taking to reduce the exposure of children to gambling advertising.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Ads must never be targeted at children or vulnerable people and operators face sanction if their advertising or sponsorship activities are not carried out in a socially responsible way. These rules mean that an operator would face sanctions from the Advertising Standards Authority or the Gambling Commission if their advertising were to appear in computer games targeted at children. The realistic reproduction of a team football shirt in a computer game based on football is not considered advertising simply because there are logos on the shirt.

The Advertising Standards Authority’s latest figures on TV gambling advertising show that children’s exposure has fallen from an average of 4.4 ads per week in 2013, to 2.5 per week in 2019. At the Gambling Commission’s urging, industry has committed to make better use of advertising technology to target adverts away from children online and on social media. From July 2020 the Gambling Industry Code for Socially Responsible advertising will require operators to ensure advertising is targeted only at those over 25 years old on social media and to age-gate operator YouTube channels and content.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

Ministers have regular meetings with stakeholders on a range of issues. Details of Ministerial meetings are published quarterly on the government’s website at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.


Written Question
Gambling: Children
Monday 6th July 2020

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, if he will take steps to restrict gambling advertising in children’s computer games.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Ads must never be targeted at children or vulnerable people and operators face sanction if their advertising or sponsorship activities are not carried out in a socially responsible way. These rules mean that an operator would face sanctions from the Advertising Standards Authority or the Gambling Commission if their advertising were to appear in computer games targeted at children. The realistic reproduction of a team football shirt in a computer game based on football is not considered advertising simply because there are logos on the shirt.

The Advertising Standards Authority’s latest figures on TV gambling advertising show that children’s exposure has fallen from an average of 4.4 ads per week in 2013, to 2.5 per week in 2019. At the Gambling Commission’s urging, industry has committed to make better use of advertising technology to target adverts away from children online and on social media. From July 2020 the Gambling Industry Code for Socially Responsible advertising will require operators to ensure advertising is targeted only at those over 25 years old on social media and to age-gate operator YouTube channels and content.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

Ministers have regular meetings with stakeholders on a range of issues. Details of Ministerial meetings are published quarterly on the government’s website at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.


Written Question
Gambling: Advertising
Monday 6th July 2020

Asked by: Carolyn Harris (Labour - Swansea East)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what discussions he has had with (a) the Betting and Gaming Council and (b) sports clubs on reducing the level of gambling advertising in sport in the last 12 months.

Answered by Nigel Huddleston - Financial Secretary (HM Treasury)

All gambling advertising, wherever it appears, is subject to strict controls on content and placement. Ads must never be targeted at children or vulnerable people and operators face sanction if their advertising or sponsorship activities are not carried out in a socially responsible way. These rules mean that an operator would face sanctions from the Advertising Standards Authority or the Gambling Commission if their advertising were to appear in computer games targeted at children. The realistic reproduction of a team football shirt in a computer game based on football is not considered advertising simply because there are logos on the shirt.

The Advertising Standards Authority’s latest figures on TV gambling advertising show that children’s exposure has fallen from an average of 4.4 ads per week in 2013, to 2.5 per week in 2019. At the Gambling Commission’s urging, industry has committed to make better use of advertising technology to target adverts away from children online and on social media. From July 2020 the Gambling Industry Code for Socially Responsible advertising will require operators to ensure advertising is targeted only at those over 25 years old on social media and to age-gate operator YouTube channels and content.

The Government assessed the evidence on advertising in its Review of Gaming Machines and Social Responsibility Measures, the full response to which can be found at: https://www.gov.uk/government/consultations/consultation-on-proposals-for-changes-to-gaming-machines-and-social-responsibility-measures. Since then, in March this year, the charity GambleAware has published the final report of a major piece of research into the effect of gambling marketing and advertising on children, young and vulnerable people. That study found that while there was some indication that exposure to advertising was associated with an openness to gamble in the future amongst children and young people aged 11-24 who did not currently gamble, there were other factors that correlated more closely with current gambling behaviour amongst those groups including peer and parental gambling. It did not suggest a causal link between exposure to gambling advertising and problem gambling in later life.

Ministers have regular meetings with stakeholders on a range of issues. Details of Ministerial meetings are published quarterly on the government’s website at: https://www.gov.uk/search/transparency-and-freedom-of-information-releases?content_store_document_type=transparency&organisations%5B%5D=department-for-digital-culture-media-sport.


Written Question
Sports: Gambling
Monday 10th February 2020

Asked by: Lord Bishop of St Albans (Bishops - Bishops)

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what plans they have to include the "gamblification" of sport as part of their review of the Gambling Act 2005.

Answered by Baroness Barran - Parliamentary Under-Secretary (Department for Education)

The government has committed to a review of the Gambling Act 2005 to make sure it is fit for the digital age. We will announce further details in due course.

Gambling sponsorship of sports teams, and advertising around sport, must be socially responsible and must never be targeted at children or vulnerable people. The government has also made clear that sporting bodies must consider their responsibilities to fans when entering commercial arrangements.

The Gambling Commission has issued licences to 2,690 gambling operators. Government does not hold figures on how many of these operators have entered into commercial sponsorship agreements with football clubs but across the 92 clubs in the top four leagues of English football (the Premier League, the Championship, League One and League Two) 34 clubs had front or back shirt sponsorship deals with gambling operators (some of which sponsor multiple teams) for the current season.

The Football Association has strict rules about the size and placement of sponsor logos on all players’ shirts, and prohibits any reference to gambling or gambling operators on shirts for teams where all players are under 18 years old. It has taken action where the logos of gambling sponsors have been found to breach these rules. The gambling industry code for socially responsible advertising also requires that operators’ logos must not appear on any commercial merchandising which is designed for children (for instance in children’s sizes). In August 2019 the code was amended to include a whistle to whistle ban on broadcast advertising around live sport.

In 2018 and 2019 the Committees of Advertising Practice (CAP) published strengthened guidance on gambling advertising and the protection of vulnerable people and of children and young people. The guidance makes clear that content likely to appeal particularly to children is unacceptable and explicitly states that gambling advertising cannot feature sports people who are, or appear to be, under 25 years old. The Advertising Standards Agency has also said it will look closely at advertising that features sports personalities who have a significant profile amongst under 18s and will continue to take action where these rules are breached. Further research on the impact of marketing and advertising on children, young people and other vulnerable people, including whether and how advertising influences attitudes to gambling, is due to be published this spring.


Written Question
Football: Gambling
Monday 10th February 2020

Asked by: Lord Bishop of St Albans (Bishops - Bishops)

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what assessment they have made of gambling sponsorship appearing on football players' shirts.

Answered by Baroness Barran - Parliamentary Under-Secretary (Department for Education)

The government has committed to a review of the Gambling Act 2005 to make sure it is fit for the digital age. We will announce further details in due course.

Gambling sponsorship of sports teams, and advertising around sport, must be socially responsible and must never be targeted at children or vulnerable people. The government has also made clear that sporting bodies must consider their responsibilities to fans when entering commercial arrangements.

The Gambling Commission has issued licences to 2,690 gambling operators. Government does not hold figures on how many of these operators have entered into commercial sponsorship agreements with football clubs but across the 92 clubs in the top four leagues of English football (the Premier League, the Championship, League One and League Two) 34 clubs had front or back shirt sponsorship deals with gambling operators (some of which sponsor multiple teams) for the current season.

The Football Association has strict rules about the size and placement of sponsor logos on all players’ shirts, and prohibits any reference to gambling or gambling operators on shirts for teams where all players are under 18 years old. It has taken action where the logos of gambling sponsors have been found to breach these rules. The gambling industry code for socially responsible advertising also requires that operators’ logos must not appear on any commercial merchandising which is designed for children (for instance in children’s sizes). In August 2019 the code was amended to include a whistle to whistle ban on broadcast advertising around live sport.

In 2018 and 2019 the Committees of Advertising Practice (CAP) published strengthened guidance on gambling advertising and the protection of vulnerable people and of children and young people. The guidance makes clear that content likely to appeal particularly to children is unacceptable and explicitly states that gambling advertising cannot feature sports people who are, or appear to be, under 25 years old. The Advertising Standards Agency has also said it will look closely at advertising that features sports personalities who have a significant profile amongst under 18s and will continue to take action where these rules are breached. Further research on the impact of marketing and advertising on children, young people and other vulnerable people, including whether and how advertising influences attitudes to gambling, is due to be published this spring.


Written Question
Sports: Gambling
Monday 10th February 2020

Asked by: Lord Bishop of St Albans (Bishops - Bishops)

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what assessment they have made of the impact of the promotion of gambling advertisements by sport stars on the propensity of children to gamble.

Answered by Baroness Barran - Parliamentary Under-Secretary (Department for Education)

The government has committed to a review of the Gambling Act 2005 to make sure it is fit for the digital age. We will announce further details in due course.

Gambling sponsorship of sports teams, and advertising around sport, must be socially responsible and must never be targeted at children or vulnerable people. The government has also made clear that sporting bodies must consider their responsibilities to fans when entering commercial arrangements.

The Gambling Commission has issued licences to 2,690 gambling operators. Government does not hold figures on how many of these operators have entered into commercial sponsorship agreements with football clubs but across the 92 clubs in the top four leagues of English football (the Premier League, the Championship, League One and League Two) 34 clubs had front or back shirt sponsorship deals with gambling operators (some of which sponsor multiple teams) for the current season.

The Football Association has strict rules about the size and placement of sponsor logos on all players’ shirts, and prohibits any reference to gambling or gambling operators on shirts for teams where all players are under 18 years old. It has taken action where the logos of gambling sponsors have been found to breach these rules. The gambling industry code for socially responsible advertising also requires that operators’ logos must not appear on any commercial merchandising which is designed for children (for instance in children’s sizes). In August 2019 the code was amended to include a whistle to whistle ban on broadcast advertising around live sport.

In 2018 and 2019 the Committees of Advertising Practice (CAP) published strengthened guidance on gambling advertising and the protection of vulnerable people and of children and young people. The guidance makes clear that content likely to appeal particularly to children is unacceptable and explicitly states that gambling advertising cannot feature sports people who are, or appear to be, under 25 years old. The Advertising Standards Agency has also said it will look closely at advertising that features sports personalities who have a significant profile amongst under 18s and will continue to take action where these rules are breached. Further research on the impact of marketing and advertising on children, young people and other vulnerable people, including whether and how advertising influences attitudes to gambling, is due to be published this spring.