Asked by: Ronnie Cowan (Scottish National Party - Inverclyde)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment the Government has made of the adequacy of (a) voluntary and (b) self-regulatory efforts to limit the number of gambling advertisements.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.
There are robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.
Voluntary measures on advertising implemented through the IGRG Code (now in its 7th edition) include a watershed ban on gambling adverts and ensuring operators’ advertising on social media platforms is targeted away from anyone below the age of 25.
We also welcomed the voluntary whistle-to-whistle ban on TV betting ads during live sports programmes, which was agreed by industry. According to figures from the Betting and Gaming Council, the ban reduced gambling advertisement views by children (age 4-17) by 70% over the full duration of live sporting programmes. We also welcomed the Premier League’s announcement that it will ban gambling sponsors from the front of shirts by the end of the 2025/26 season, and are working with a wider group of sports governing bodies to introduce a Code of Conduct on responsible gambling sponsorship.
Earlier this year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer. This included measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether her Department will consider make an assessment of the potential merits of a precautionary approach to gambling advertising.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.
Earlier this year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer following an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.
This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.
Asked by: Lord McCrea of Magherafelt and Cookstown (Democratic Unionist Party - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what assessment they have made of the potential impact of gambling advertisements on gambling harm.
Answered by Lord Parkinson of Whitley Bay - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
His Majesty’s Government recognises that, while millions of people gamble online without experiencing problems, for some it becomes an addiction with serious consequences. It is particularly important to take steps to protect those most at risk of problem gambling.
There are robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. Gambling advertising is covered by the UK Advertising Codes which are regulated by the Advertising Standards Authority, and there are also specific Gambling Commission licence conditions which regulate how gambling operators advertise. The UK Advertising Codes were strengthened last year, with new protections for children and vulnerable adults.
Earlier this year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer. This included measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.
The Gambling Commission has already consulted on improving marketing consents, and we are working closely with it and others to bring the changes into force as quickly as possible.
Asked by: Paul Blomfield (Labour - Sheffield Central)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether her Department plans to introduce age verification checks for online streams of gambling content.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Government recognises that it is particularly important to take steps to protect young people from online harms and is aware of issues around online streaming of gambling content. We welcome the measures which some streaming platforms have taken to ban the streaming of gambling content where it may reach underage audiences.
Many online streamers of gambling content have affiliations with the gambling sites on which they play to target consumers in Great Britain and encourage them to gamble. This brings them under the current regulatory umbrella for gambling advertising. Where streams amount to advertising then they are subject to the robust rules that are in place to ensure that gambling advertising is socially responsible and cannot be targeted at or strongly appeal to children. This ensures licensees are held to account for the activities of their marketing affiliates.
Further, there are robust age verification requirements in place to prevent children from creating online gambling accounts or accessing facilities to gamble themselves, even where they have seen streams. As outlined in the white paper, the measures introduced in 2019 have been effective in preventing children from being able to gamble online with either their own or invented identities.
Asked by: Paul Blomfield (Labour - Sheffield Central)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what recent assessment she has made of the potential impact of gambling advertising on gambling harm.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
His Majesty’s Government recognises that, while millions of people gamble online without experiencing problems, for some it becomes an addiction with serious consequences. It is particularly important to take steps to protect those most at risk of problem gambling.
There are robust rules in place to ensure that gambling advertising is socially responsible and cannot be targeted at or strongly appeal to children. Gambling advertising is covered by the UK Advertising Codes which are regulated by the Advertising Standards Authority, and there are also specific Gambling Commission licence conditions which regulate how gambling operators advertise. The UK Advertising Codes were further strengthened last year with new protections for children and vulnerable adults.
Earlier this year, we published the white paper on gambling which outlined a comprehensive package of reforms to make gambling safer. This included measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging on the risks associated with gambling.
The Commission has already consulted on improving marketing consents, and we are working closely with them and others to bring the changes into force as quickly as possible.
Asked by: Carolyn Harris (Labour - Swansea East)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the implications for her policies of the University of Bristol research paper entitled, The prevalence of gambling adverts during the opening weekend of the English Premier League 2023-23, published 2024; and if she will take legislative steps to reduce the number of gambling adverts shown during football matches.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
His Majesty’s Government recognises that, while millions of people gamble online without experiencing problems, for some it becomes an addiction with serious consequences. In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while still allowing sports bodies and others to benefit commercially from deals with responsible gambling firms. There are robust rules in place to ensure that gambling advertising is socially responsible and cannot be targeted at or strongly appeal to children. The Government welcomed the voluntary whistle-to-whistle ban on TV betting ads during live sports programmes, agreed by industry. According to figures from the Betting and Gaming Council, the ban reduced gambling advertisement views by children (age 4-17) by 70% over the full duration of live sporting programmes. We also welcomed the Premier League’s announcement that it will ban gambling sponsors from the front of shirts, and are working with a wider group of sports governing bodies to introduce a Code of Conduct on responsible gambling sponsorship.
We continue to monitor research, and have carefully considered the findings in the study by the University of Bristol. Furthermore, we are introducing a statutory levy charged to gambling operators which will raise trusted, long-term funding for gambling research. We are clear that we will continue to look carefully at any further research that results from that and take action if necessary.
Asked by: Ronnie Cowan (Scottish National Party - Inverclyde)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the impact of the whistle-to-whistle ban on gambling advertising in football on the number of gambling messages displayed throughout televised football matches.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Government welcomed the voluntary whistle-to-whistle ban on TV betting ads during live sports programmes, agreed by industry. According to figures from the Betting and Gaming Council, the ban reduced gambling advertisement views by children (age 4-17) by 70% over the full duration of live sporting programmes, with a 96% reduction in gambling TV advertising specifically during the restricted period.
As part of the Gambling review, consideration was given to a range of restrictions on gambling advertising. As set out in the white paper we have struck a balanced and evidence-led approach which tackles aggressive advertising and that which is most likely to appeal to children, while still allowing sports bodies to benefit commercially from deals with responsible gambling firms.
Asked by: Ronnie Cowan (Scottish National Party - Inverclyde)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether her Department has made a recent assessment of the potential merits of implementing a ban on gambling advertising on all parts of football kits.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Government welcomed the voluntary whistle-to-whistle ban on TV betting ads during live sports programmes, agreed by industry. According to figures from the Betting and Gaming Council, the ban reduced gambling advertisement views by children (age 4-17) by 70% over the full duration of live sporting programmes, with a 96% reduction in gambling TV advertising specifically during the restricted period.
As part of the Gambling review, consideration was given to a range of restrictions on gambling advertising. As set out in the white paper we have struck a balanced and evidence-led approach which tackles aggressive advertising and that which is most likely to appeal to children, while still allowing sports bodies to benefit commercially from deals with responsible gambling firms.
Asked by: Jim Shannon (Democratic Unionist Party - Strangford)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to regulate the advertising of gambling (a) to young and (b) other people.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
His Majesty’s Government recognises that, while millions of people gamble online without experiencing problems, for some it becomes an addiction with serious consequences. It is particularly important to take steps to protect young people from risks associated with problem online gambling.
There are robust rules in place to ensure that gambling advertising is socially responsible and cannot be targeted at or strongly appeal to children. Gambling advertising is covered by the UK Advertising Codes which are regulated by the Advertising Standards Authority, and there are also specific Gambling Commission licence conditions which regulate how gambling operators advertise. The UK Advertising Codes were further strengthened last year with new protections for children and vulnerable adults.
Earlier this year, we published the white paper on gambling which outlined a comprehensive package of reforms to make gambling safer. This included measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging on the risks associated with gambling. The Commission has already consulted on improving marketing consents, and we are working closely with them and others to bring the changes into force as quickly as possible.
Asked by: Matt Vickers (Conservative - Stockton South)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps he is taking to help prevent addiction to gambling among young people.
Answered by Stuart Andrew - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Government recognises that it is particularly important to take steps to protect young people at risk of gambling harms and addiction.
We recently published a white paper following our Review of the Gambling Act 2005, and are working with the Gambling Commission and other stakeholders to bring these measures into force as soon as possible, subject to further consultation where appropriate. The paper introduces a range of proportionate measures to tackle practices and products which can drive harm and ensure that people who are at risk of gambling harm and addiction are protected, including young people. These include strengthening the land-based age verification regime, especially around gaming machines in pubs, bringing society lotteries and football pools into line with the National Lottery by raising the minimum age to 18, and putting new expectations on operators to consider age as a potential factor in customer vulnerability.
Over recent years, the Government has worked with the Gambling Commission and others on a range of measures to protect young people from gambling related harm. This includes tightening the age verification requirements for both land-based and online operators in 2019, and raising the minimum age to play the National Lottery to 18 and over in 2021. Last year the Committees of Advertising Practice updated advertising rules so that gambling adverts cannot have strong appeal to children even if they appeal more to adults.
In addition to these regulatory changes, specific steps have been taken to prevent and treat gambling harm in young people. Since September 2020, teaching young people about the risks relating to gambling, including the accumulation of debt, has been included in the curriculum for all schools under Health Education in all state-funded schools, alongside Relationships Education (primary) and Relationships and Sex Education (secondary). In 2019 the NHS young person gambling addiction service was also launched.