Tobacco and Vapes Bill

Baroness Bennett of Manor Castle Excerpts

Committee stage
Monday 17th November 2025 Grand Committee

[Baroness Fox of Buckley (Non-Afl)]

My Lords, I put my name to Amendment 161 in the name of the noble Lord, Lord Udny-Lister, and I am interested in the themes in Amendment 173A, about which we have just heard from the noble Lord, Lord Howard of Rising, because I think that an assessment of and research into the impact of any kinds of advertising and sponsorship restrictions is very important moving forward. The reason why I am concerned about any advertising restrictions is that people who currently smoke and are looking to switch to vape can do so only if they know what vapes are and understand the facts around relative harms, where these products can be purchased and so on. Imposing these restrictions as written in the Bill without consultation would have grave unintended consequences. At the very least, there must be clearly defined exemptions.

In this House there is constantly talk about the problem of misinformation. I agree that we do not want people to be making judgments about anything based on misinformation or factual inaccuracy. Yet the difference between vaping and smoking is not well understood. Public Health England and, indeed, Doctor Khan’s independent review concluded that vapes are 95% less harmful than tobacco, yet misperceptions about the harm of vaping have risen at the same time. In 2025, 56% of adults believe that vaping is more harmful than or equally harmful as cigarettes, compared with 33% in 2022. In other words, misinformation is creating ever more misperceptions every year. Opinium research from July 2025 found that 51% of all respondents believe that vapes are equally harmful as or more harmful than smoking, with 48% of current smokers believing that. Certainly, they do not know that vapes and other nicotine products have 99% less toxicants than cigarettes. Curtailing the opportunity to provide public information on the relative benefits of vaping, as this Bill threatens to do, would further exacerbate this lack of understanding.

My concern is that a lot of the discussion is driven by a small but very loud portion of lobbyists who are very concerned about youth vaping rates. Lobbying groups particularly push that issue, as has the public health industry. Actually, the percentage of young people who vape is dwarfed by adult vapers, many of whom, as we have heard, have switched to vaping from smoking for health reasons. That safer alternative could now be in jeopardy unless we allow advertising to make it clear that vaping is in fact a desirable, healthy option. By putting forward the argument that vaping is not desirable and just as dangerous as smoking, we risk doing public health a real disservice.

Even now, vaping products are allowed only very restricted advertising since the Tobacco and Related Products Regulations came into force in May 2016. Additional to these restrictions, I fear that clauses in the Bill go so far as to treat vaping products as though they are the same as tobacco products. That sends an implicit message that nicotine, tobacco, smoking cigarettes and vaping are all much of a muchness. That is one of the themes that I have been pursuing: we need to have a much more granular, nuanced approach. Prohibiting any form of marketing for vape or nicotine product manufacturers directly undermines the important role that marketing has to play in encouraging smokers to switch to vaping or other nicotine products.

Just to finish off, there seems to be a complete contradiction. On the NHS Better Health webpage, it says in big letters, “Vaping to quit smoking”. I want to know: is that not advertising? It contains a range of information and advice for people who smoke and are looking to quit—in fact, I read it when I was smoking and looking to quit. It includes the message that you are roughly twice as likely to quit smoking if you use a nicotine vape compared with other nicotine replacement products, like patches or gum.

I want to ensure that adult smokers like me have access to information. When I read that, I then had to go out and find out about vapes. I went to the local vape shop and had a bit of a seminar. I then went to talk to the local convenience store and looked at the range of vapes. Then, as a consequence, I took up vaping and eventually gave up smoking—which I would have thought the Government want. If I had not been able to see where those vapes were on sale and to see and read the advertising and the marketing, then I might have stayed a smoker. This is not about me but about all the other smokers who as yet do not understand that vaping is a safer option than smoking. They might as well find out about it. I would have hoped that the Government would be encouraging, not discouraging, them.

[Baroness Bennett of Manor Castle (GP)]

My Lords, I will speak against all the amendments in this group. They all, in various ways, could restrict or delay action by the Government—action that is urgently needed.

On vaping, I know that the Advertising Standards Authority has expressed concern about product placement on websites such as TikTok. There are concerns and, given the new technology and new media around, further action may well need to be taken on vaping. But I will focus on nicotine pouches; I hope that the Minister will be able to provide me with some information on them.

I note that today, for example, Convenience Store magazine reports that Imperial Tobacco has launched new nicotine pouches

“with five flavour options—Sweet Mint, Cool Mint, Watermelon Ice, Juicy Peach and Berry Blast”.

They apparently have a “better mouthfeel” than previous versions and smaller, slimmer tins that will fit conveniently in your pocket. That does not really sound like a stop smoking aid, does it? You will see these nicotine pouches in convenience stores, as the site of that announcement suggests—colourful tins with colourful labels stacked conveniently right beside the chewing gum. But this is not just about the nature of the product or where it is stored. I invite noble Lords to have a look next time they catch the Tube, where they will almost certainly see adverts for nicotine pouches.

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[Baroness Bennett of Manor Castle (GP)]

My Lords, I was saying that, if noble Lords travel home on the Tube tonight, they will see at the side of pretty much every escalator at least one advert for nicotine pouches. Theoretically, these are stop smoking aids, but what does the advert say? It is along the lines of “Make your journey more pleasant; enjoy these favours”. If you are quick and have great eyesight, you might read in the small print as the escalator goes past, “Meant for under-18s for smoking cessation”, but that is not the message presented by the advert. I hope that the Minister will tell us how the Government are planning immediate action on the advertising of nicotine pouches, because it is clearly a huge issue.

It goes further than advertising to promotion. I recently went through Manchester Piccadilly station, where some bouncy young people with very sharp haircuts, in matching sports and leisure wear—that is probably how I should refer to it—were handing out free samples of nicotine pouches, mostly to young people who matched their demographic. That is not appropriate behaviour; it is not good for public health. We need to crack down on this. I come back to the delays and barriers that these amendments would cause to the Government’s action on nicotine products and offer the strongest possible opposition to them.

[Lord Bourne of Aberystwyth (Con)]

My Lords, in relation to the amendments in this group, first, I do believe that vaping is safer than smoking. All the evidence is that it is safer, but it is of course not risk-free. Indeed, that was the position under the previous Government: in October 2023 it was stated quite clearly that vaping is safer than smoking but it is not risk-free. If you do not smoke, do not vape.

I am all in favour of the promotion of vaping as a cessation tool for smoking; I think that is permitted under the Bill, and the Minister will no doubt cover that in response. I think we do need some way of promoting vaping, certainly for those who smoke, so that they can give it up. But if, as appears to be the case, everybody regards vaping as powerful for the cessation of smoking but for no other reason, because it is not risk-free, we should not be permitting advertising except in the narrow compass of the promotion of vaping as a cessation tool. For me, that would be the most sensible position, so I am not in favour of the amendments in this group.

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The noble Baroness, Lady Bennett of Manor Castle, is horrified. I do not want to talk about nicotine pouches, which is mainly what she spoke about, but she also spoke earlier about the flavours of vapes. We discussed the flavours and descriptors of vapes. I think she was offering a good illustration that my amendment about descriptors was right; it is the descriptor she found offensive, not the actual taste. In fact, she did not know what the taste was as I assume she never tasted them.

[Baroness Bennett of Manor Castle (GP)]

Just to clarify for the noble Lord, everything that I was speaking about on flavours was about pouches, not vapes.

[Lord Moylan (Con)]

I beg the noble Baroness’s pardon, but I will still make my point about what she said about flavours. She was not describing the flavours; she does not know what the flavours are. She never bought them or consumed them as far as I imagine. She is talking about the descriptors—the rather lurid descriptors—just as my amendment is saying. That is what the Government should focus on, rather than flavours, which is what the Bill refers to. That is a digression back to an earlier group.

I simply want to say that the Government are in a state of tremendous confusion. They want us to have the information, but they do not want us to have too much information. What they have is a regime that is astonishingly oppressive and amazingly draconian, and which really ought not to stand as it does.

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[Lord Johnson of Lainston (Con)]

I apologise for delaying the Committee. I was not having a cigar, as was suggested; I just got caught in the slow lane in the Lobby.

I shall come briefly to a conclusion. I ask the Minister for some clarification around the reality of how these proposals will be brought into play. I do not wish to speak on behalf of my fellow Peers but, clearly, there is a broad understanding across the Committee that we will end any form of advertising or promotion, except in specialist areas. I was pleased to see, and am grateful for, the carve-outs for specialist tobacconists, but we must ensure that these are proportionate and realistic; I assume that it is not the Government’s intention to impose a two-year prison sentence on someone who inadvertently passes on an advert for tobacco products or whatever it may be.

The “Internet services” clause needs serious consideration because, like all these laws that try to catch the provider, be it the telephone company, the internet service provider or whatever, from my experience, having sat where the Minister is, they are largely impractical. It is better to think practically about what these service providers can do, what sort of expectations we should be holding them to and how they can practically try to minimise the proliferation of adverts for tobacco products.

My final question to the Minister is, how can I receive my information as a legitimate enjoyer of an occasional cigar? How will I be given information online, which is how many people purchase their tobacco products perfectly legally? The Minister said that she is not looking to take action retrospectively on people who now enjoy a legal pastime but to bring in a smoke-free generation, but how will that conflict with my rights? How will I receive information? Can I receive the information that I want to receive in a way that enables me to distinguish easily between products, which requires some type of brand point, online, by email or through the websites of the suppliers? How is that going to work in practice? It is all very well to say that we do not want to have advertising. The reality is that it is perfectly reasonable for me to receive good information. I am sure that the Committee would want to make sure that that was safely delivered and appropriate rather than using the wrong type of legislation and a catch-all or a sledgehammer in order to try to crack this nut.

[Baroness Bennett of Manor Castle (GP)]

My Lords, I will address just two amendments in this group. The first is Amendment 171 in the name of the noble Baroness, Lady Northover, who powerfully and clearly introduced it as a probing amendment to the Government while very handily timing her intervention to remind me that it is in this group and that I have attached my name to it. I thank the noble Baroness for that.

We might say that there are different sides in this Committee, but everyone has agreed that adult smokers need to be able to get the information they need that this is an effective way to stop smoking. That is what this amendment does, and I do not think I need to say anymore on that.

I want to address briefly Amendment 172A in the name of the noble Lord, Lord Udny-Lister, which is about restrictions on brand sharing. It is important to highlight why this amendment should not be part of the Bill. The process of brand stretching or brand sharing is something that we have seen the tobacco companies doing a great deal of. Mysteriously, expensive leather jackets, fancy sunglasses or even stationery suddenly start to bear various branding aspects—I will get to what those aspects are in a second—that just happen to echo that of a certain form of cigarettes. Governments very often find themselves playing a whack-a-mole game: if you try to ban this, then something slightly different appears and so on.

I particularly want to highlight the guidelines for implementation of Article 13 of the WHO Framework Convention on Tobacco Control because this amendment very clearly goes against what that says. It notes that there needs to be an effective ban on all forms of tobacco advertising, promotion and sponsorship. I think it is worth quoting this because it highlights the ways in which the WHO is trying to catch everything because it has to try to catch everything:

“Promotional effects, both direct and indirect, may be brought about by the use of words, designs, images, sounds and colours, including brand names … or schemes of colours associated with tobacco products, manufacturers or importers, or by the use of a part or parts of words, designs, images and colours”.


The Government need all the powers they can possibly have to stop the merchants of death sneaking round into little gaps in the legislation.

[Baroness Walmsley (LD)]

My Lords, I support my noble friend Lady Northover’s Amendment 171 in this group, along with the noble Baroness, Lady Bennett of Manor Castle. My noble friend has highlighted many egregious examples of the sort of advertising that the Bill needs to avoid through careful drafting. Her suggestion is explicit that advertising must not appeal to children, non-smokers or indeed anyone for whom these products are not intended, while ensuring that their core purpose as smoking cessation products is not impeded.

Amendment 171 would tighten up the wording of the Bill to achieve the Government’s intention. It would also future-proof it. We debated, on Amendments 195 and 196 from my noble friend Lord Russell, the need for reviews in the future, to give everyone the confidence that the Government will at least keep pace with—or preferably get ahead of—developments. We should include in those reviews any clever advertising and marketing intended to get round the Bill, as well as product development and emerging evidence of harms. Frankly, if the industry does not like it, it has only itself to blame because of its blatant and highly successful campaign to lure children to use its products.

On Amendment 161A, from the noble Lord, Lord Udny-Lister, about the removal of “reason to suspect”—

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In probing the Government on the evidence base, consultation, parliamentary scrutiny, oversight and accountability, we hope to understand how they intend to exercise the sweeping powers that they have granted themselves in the Bill. I hope the Minister is able to answer those questions. I beg to move.

[Baroness Bennett of Manor Castle (GP)]

My Lords, we have not yet heard from the noble Baroness, Lady Walmsley, but I will speak briefly in opposition to the amendments just introduced by the noble Lord, Lord Kamall, particularly Amendments 175 and 179. I start from the point of view that the powers to extend smoke-free places in England, were Amendment 175 to pass, would be less than the powers in the devolved nations. As smoking prevalence continues to fall, there will clearly be an ongoing open discussion that appraises the evidence on smoke-free extensions and how best to protect public health and workers’ rights.

In August 2024, the Government indicated—well, apparently it was leaked—that they were going to extend these powers when bringing back the Bill. There was then a backlash, the Government U-turned and said that the consultation would focus only on schools, playgrounds and hospitals. That is disappointing, but we do not want to close down the opportunities and options for the future that would be available from this Bill.

Think about some of the other places that might be high-priority areas in the future, such as beaches. Very often, we experience big problems with litter and there are lots of small children on beaches. People have an expectation of fresh air there; that is one of the reasons why they go to the seaside. There are other places where exposure to second-hand cigarette smoke is particularly high. One example is transport hubs, but we can all think of other places where there are real issues and where we might want to keep the possibility of further extension open.

Finally, our medical understanding of the impacts of so-called passive smoking and second-hand cigarette smoke is growing and increasing all the time, and heading in only one direction. I note, for example, that just in the last week a major veterinary provider told pet owners to be aware of the impacts of passive cigarette smoke and vaping on pets. Our understanding of the impacts in this kind of area just keeps growing and growing, so we should not close down the possibilities in the Bill.

[Baroness Walmsley (LD)]

My Lords, I will speak first to my Amendment 176. As the noble Lord, Lord Kamall, said, his Amendment 178 does something very similar. As I have often said, policy should be based on evidence, so this amendment seeks to tease out exactly what evidence the Government plan to use when designating a new area as smoke-free.

The Government have already said that their consultation on further smoke-free areas will focus on schools, playgrounds and hospitals. It is fairly clear that areas in and close to schools should be smoke-free, in the same way that local authorities now have powers to prevent the opening of new fast-food outlets near schools because of the health dangers of much of their sales.

However, some playgrounds are very large and it is possible that a parent waiting on a bench for a child, well away from the play equipment, may want to smoke a cigarette—if they are of legal age, of course. Although it would set a bad example, it would be hard to understand the level of risk to the children playing; it would depend how far away they are. As for hospitals, many of them have already designated their grounds as smoke-free, although it has been hard to enforce. Many of us will have seen people smoking outside St Thomas’ Hospital, underneath the “No smoking” sign. Many hospitals have distinct outdoor smoking shelters. The matter is complicated, which is why my amendment probes the Government on the criteria they will use.

On the other hand, Amendments 175 and 179 seek to specify in the Bill the areas that can be designated as smoke-free. This could restrict the Government from acting in other areas in future. Obviously, we want the same rules in all parts of the UK, to save confusion. There are several reasons why the Government should not be limited in this way, and they must bear in mind the different circumstances that prevail in different areas. For example, as the noble Baroness, Lady Bennett, mentioned, there are many children on beaches, and discarded cigarettes are a real litter problem, according to coastal local authorities. As she said, transport hubs may also come into focus, because of the crowded conditions in many of them, especially at certain times of the day such as rush hour. We think the Government need flexibility on this issue. Indeed, somebody might be more affected by second-hand smoke in a transport hub than at the far side of a very large playground, which is why I would like to see an evidence test.

We do not support Amendment 177 in the name of the noble Lord, Lord Udny-Lister, as the Government may want to restrict smoking in uncovered hospitality areas in the future. However, if they do so they will have to explain the reasons why, and we could debate it then. The fact is that the prohibition on smoking in indoor hospitality venues has proved very popular with customers and landlords alike and has certainly not had a damaging effect on footfall or expansion of the sector. The same might apply to uncovered hospitality areas in the future, if they are considered for the ban.