Suicide: Reducing the Stigma

John Milne Excerpts

Wednesday 19th November 2025 Westminster Hall

[Sarah Olney]

I am grateful to my hon. Friend for that encouraging example of how taking steps to reduce the stigma around suicide can have a positive impact, and how we need a community approach to help reach out to all those people who might be struggling.

Although talking about mental health is becoming more socially acceptable, to what extent are we asking the challenging questions? To what extent do we really want to know how other people are getting on, and to what extent do people who are suffering feel comfortable in talking honestly about how serious their struggles are? For those reasons, I want to echo my constituent Philip Pirie’s calls for the Government to launch a public health campaign to truly tackle the stigma associated with suicide.

As we have seen today, the Secretary of State for Health and Social Care has launched his men’s health strategy. He promised the Samaritans that

“mental health and suicide prevention”

would be at the “heart of it”. Everyone in the House will welcome these words and the recognition that the men’s mental health crisis needs serious attention. I would like the Secretary of State to go one step further and consider a public health campaign with posters and adverts on TV and radio, and to hold regular open discussions with the public on the topic of suicide.

[John Milne (Horsham) (LD)]

As chair of the all-party parliamentary group for rural business and the rural powerhouse, all too often I hear devastating stories of suicide in the farming community. Campaigns such as the Farm Safety Foundation’s Mind Your Head play an important role in encouraging frank and honest conversations. We know that 95% of young farmers say that mental health is the biggest hidden danger in the sector. I fully support my hon. Friend’s call for a national awareness campaign; does she also agree that cuts to the rural England prosperity fund should be reconsidered, given the vital support it provides to rural-focused services, including those for mental health?

[Sarah Olney]

My hon. Friend makes an important point about how specific groups and particular sectors can be impacted. Just under an hour ago I was having a conversation with my friend Diana Chrouch, who is the adviser to the APPG for ethnic minority business owners, of which I have been a co-chair for many years. She pointed out that there is a high risk of suicide for people working in the construction sector. I think it would be valuable to identify particular risk areas, and design a strategy that could reach out to them, but I also fully support my hon. Friend’s call on the subject of the rural England prosperity fund.

In the late 1980s, the UK launched a public health crisis to raise awareness of the AIDS epidemic. That was hugely successful: it not only raised awareness of safe sex practices, but served to reduce the stigma and falsehoods associated with the illness. At the peak of the AIDS epidemic in the UK in 1994, just over 1,500 people died from the illness. In the UK last year, more than 7,000 people died from suicide. That figure is growing, and the suicide rate for young women under 24 saw the steepest increase since records began.

As the Secretary of State identified in his men’s health strategy, underlying addictions, such as gambling and drug addiction, often cause or exacerbate mental health conditions. Those addictions can cause isolation and financial difficulties and destroy relationships. As the Government strategy identifies, 12% of participants in the gambling survey for Great Britain reported that they had thought about, or attempted, taking their own life. Many betting stores are positioned on high streets of deprived areas in the UK. We must acknowledge the link between gambling addiction, poverty and suicide.

The statutory levy imposed on gambling firms is a positive step, and I am pleased that the funds raised will be directly invested into gambling harm prevention, research and treatment, but what steps are the Government taking to engage those who treat, or provide support to, people with a gambling addiction to directly address the risk of suicide among their patients? What more can be done to integrate the identification of suicide risk into our approach to treating addictions of all sorts? What more can the gambling industry in particular do to mitigate the impact that its activities have on vulnerable people, particularly in the light of the enormous profits that it makes as a result?

Exercise can be a positive outlet for many people who are struggling with mental health difficulties, enabling them to set targets, grow their confidence and involve themselves in sociable activities. However, there can be a reductive narrative about the relationship between exercise and mental health, and that can be dangerous. Some influential, outspoken figures have dismissed the real and serious issues that people are struggling with by instructing people that going to the gym is the simple answer. For most people, a workout in the gym will encourage body positivity and self-confidence, but for some, the constant need to achieve a perfect body can lead to obsessions and eating disorders.

I support the Government’s recently announced work with the Premier League. Conversations about mental health also need to start in gyms and sports clubs, so I encourage the Government to target local sporting hubs to widen awareness of mental health, and to encourage those struggling to speak with friends, families or mental health professionals. Can the Minister tell me whether the engagement of sports bodies and mental health initiatives includes a specific recognition of suicide risk, and the ways in which sports clubs and coaches can assist in identifying and responding to suicidal intentions among the young men, in particular, with whom they work?

More also needs to be done to encourage support for employees in the workplace. Whether they are a new or experienced member of staff, reaching out to their line manager or boss to let them know about the difficulties they are facing, and to request additional consideration—whether that means an adjustment to working hours or time off to see a mental health professional, or just letting them know the stress that they are experiencing at work or in everyday life—can be daunting. I encourage the Minister to increase awareness of best practices to support employees’ mental health in the workplace, and ensure that those who are struggling receive the support that they need. What more can be done to assist employers with training on how to respond if they recognise that one of their employees is struggling with a mental health issue? How can workplaces support some of those difficult conversations that might make all the difference in saving a young life from suicide?