Sporting Events Bill [HL]

Lord Holmes of Richmond Excerpts

2nd reading
Wednesday 3rd June 2026 Lords Chamber

[Lord Holmes of Richmond (Con)]

My Lords, it is a pleasure to take part in this Second Reading debate and in doing so, I declare my technology interests as set out in the register—as adviser to the Crown Estate, Endava, and Simmons & Simmons.

I congratulate the Minister on the way she introduced the Bill. In its title we already have part of recent sporting heritage. If we always refer to the Sporting Events Bill by its acronym, “SEB”, that will give the right salute and respect to our colleague Lord Coe, who did so much in leading the London 2012 Olympic and Paralympic Games.

I will focus on inclusion and innovation, which, sadly, the Bill is largely silent on, yet these are the golden threads that enable sporting events of the scale and success that we saw at London 2012. Far too much in this Bill is left to secondary legislation, most of it on the negative procedure.

But to take a step back for a moment, as other noble Lords have said, when we get it right, sport goes much further than the field of play. Think about the mottos for the 1992 Barcelona Olympic Games, “Amigos para siempre”; the Paralympic Games, “Sport Beyond Limits”; and, as my noble friend Lady Grey-Thompson referred to, London 2012, “Inspire a Generation”—that is what sport can do at every level, not least at the major events and mega events.

That is what we looked to do when we started the planning journey for London 2012. We appreciated that the way to make good Games great Games was twofold: first, to have the athletes at the heart of every decision we made; secondly, to have access, diversity and inclusion hardwired into every decision right from the outset. To that end, does the Minister not agree that it would be helpful to have some of those principles set out in the Bill at this stage? It is about principles, which I do not believe would in any sense fetter the flexibility that is required when we come to the secondary legislation that goes into more of the operational detail.

There is much in the Bill on ticketing, but what of inclusive ticketing? At London 2012, we were clear: no free tickets. But we enabled hundreds of thousands of schoolchildren to experience world-class sport, often for the first time, by having the highest-priced tickets include a portion to fund those tickets that went to schoolchildren right across the United Kingdom. What about affordability, and having social and economic inclusion? What about accessibility within the ticket offer? Touting is critically important to address, but anti-touting measures in and of themselves say nothing to affordability and accessibility.

Similarly, when we planned the ticketing offering, we made sure that if you were a wheelchair user you could sit with your friends and family, which had never been possible at a sporting event before that. If you had a hearing impairment, you had a seat with direct line of sight to the video board. If you had a mobility impairment, you had a seat at the end of the row. There was an inclusive ticket offering right through the Games experience. Does the Minister not agree that there were principles there that we could see in the Bill?

On that first touchpoint, often with a major sporting event, when trying to get a ticket in the first place, so many tickets are now available only in digital form. What does the Minister think about the need for non-digital and analogue tickets, and other means for people to access tickets to these major sporting events? Does the Minister not agree that it would be helpful to incorporate all this by having an inclusive-by-design statutory objective right at the top of the Bill?

On innovation, AI and other technologies have the potential to play such a positive role when it comes to the organisation and delivery of these events—think about predictive crowd modelling, the operation of transportation, city operations, the last mile and almost every element of planning these events. Yet there is no overarching AI framework or strategy set out in the Bill. Without addressing this point, it is likely that the approaches to AI will be partial, have gaps and say nothing in terms of bias, transparency, privacy and understandability for those spectators, games organisers and people who will be participating in events that are potentially subject to AI without even knowing that AI is in the mix.

What about digital ID? It could play such an important and positive role for accessing these sporting events safely and securely. The Bill envisages the creation of a whole heap of new data, often of a personal nature. What about provisions around the storage and sharing of that data? What about interoperability provisions being set throughout many of the Bill’s provisions? Would it not make sense to have a technology future-proofing clause within the Bill that could catch all this? At the moment, understandably, the Bill is technology neutral, but it is not technology future-proofed.

Bringing inclusion and innovation together is just one example. Imagine what could be achieved through a truly inclusive personalised accessibility service for disabled people, older people, younger people and all people wanting to access these sporting events, all of whom—including all of us—will have particular needs that could be addressed through that alchemy of inclusion and innovation.

To conclude, sport has such power to inspire change—to change us as individuals, as communities, as cities and as a country. We saw it at London 2012. We see it in sport like in almost no other cultural experience in our human experience. What does that look like? To illustrate it, one example is the late, great Stephen Hawking speaking at the opening ceremony of the London 2012 Paralympics; not just talking about possibilities beyond ourselves but also talking about possibilities beyond our universe. What a way to blast into 11 days of gravity-defying, attitude-altering, opportunity-creating, world-class sport—world-class sport that changes us and that goes way beyond the stadia.

London 2012 changed us. Major events change us as a United Kingdom. Remember how we all felt in that summer of 2012? Do we not need just some of that change right now, today? Let major sporting events of the future across these shores continue to inspire future generations, and let the Sporting Events Bill play such a positive part in that change.