Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Department for Work and Pensions:
To ask the Secretary of State for Work and Pensions, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Paul Maynard - Parliamentary Under-Secretary (Department for Work and Pensions)
The Department for Work and Pensions delivers a range of campaigns which are essential in ensuring that vulnerable people and pensioners are aware of the financial support that they are eligible for.
Appropriate advertising is a key government approach to ensure that target audiences receive the correct information and the media channels used are selected based upon their potential impact and cost, ensuring value for money for the taxpayer.
The figures provided in the table below show the percentage of the total spend for each advertising channel during 2023/24.
Channel | % of spend |
National and local newspaper print | 15 |
Digital display | 5 |
Social media | 25 |
Search engines | 5 |
Broadcast and on-demand television | 10 |
Radio and digital audio | 30 |
Out of home | 10 |
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Home Office:
To ask the Secretary of State for the Home Department, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Chris Philp - Minister of State (Home Office)
The Home Office does not hold the information broken down in this way internally.
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Department for Transport:
To ask the Secretary of State for Transport, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Anthony Browne - Parliamentary Under-Secretary (Department for Transport)
The Department for Transport Statutory Advertising spend totalled £579,466.32 between February 2023 and January 2024. This included £434,383 in local newspapers and £143.830 in national newspapers.
The Department for Transport net media spend under the ‘it’s everyone’s journey’ and THINK! road safety campaigns in financial year 2023/24 totalled £3,421,441. This included £777,244 in social media, £549,817 broadcast and on-demand television and £2,094,380 in other channels.
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the HM Treasury:
To ask the Chancellor of the Exchequer, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Gareth Davies - Exchequer Secretary (HM Treasury)
HMT’s expenditure on these related areas are all published in the public domain and can be found across the below links
a) https://www.gov.uk/government/collections/gpc-spend
b) https://www.gov.uk/government/collections/25000-spend
c) https://www.gov.uk/government/collections/hmt-annual-report
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Department for Science, Innovation & Technology:
To ask the Secretary of State for Science, Innovation and Technology, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Andrew Griffith - Minister of State (Department for Science, Innovation and Technology)
We are still compiling final spend figures for financial year 23/24. We do acknowledge the importance and usefulness of advertising and marketing expenditure in delivering key information to the public.
Based on our indicative statistics for financial year 23/24, the proportion of the Department of Science, Innovation and Technology marketing spend on each item was as follows:
i) Local newspapers in print and online 0%
ii) National newspapers in print and online 6%
iii) Social media 39%
iv) Search engines 6%
v) Broadcast and on-demand television 0%
vi) Other channels 49%
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Foreign, Commonwealth & Development Office:
To ask the Deputy Foreign Secretary, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by David Rutley - Parliamentary Under-Secretary (Foreign, Commonwealth and Development Office)
The Foreign, Commonwealth and Development Office spent £11,892 in 2022/23 on Advertising costs. This expenditure cannot be broken down further as this is at the lowest level of account code. Advertising and marketing is a necessary and important means of delivering key information to the public.
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Julia Lopez - Minister of State (Department for Science, Innovation and Technology)
The department does not hold comprehensive information to the level of detail requested without incurring a disproportionate cost.
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Department for Levelling Up, Housing & Communities:
To ask the Secretary of State for Levelling Up, Housing and Communities, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Simon Hoare - Parliamentary Under Secretary of State (Department for Levelling Up, Housing and Communities)
The data requested is not held centrally.
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Ministry of Justice:
To ask the Secretary of State for Justice, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Mike Freer - Parliamentary Under-Secretary (Ministry of Justice)
Over financial year 2022/23, the Ministry of Justice’s communications team delivered highly cost-effective marketing campaigns to support operational and policy priorities, such as our Prison and Probation Service recruitment campaigns.
As requested, we have outlined the proportion of the marketing and advertising budget that was spent on advertising broken down in percentages. The categories vary slightly due to the way the data is collected. It is worth noting that due to 2023/24 accounts still being in reconciliation, we are unable to provide data for year 2023/24.
| Proportion |
Local Print (advertising) | 0.04% |
National Print (advertising) | 0.52% |
Online job sites (advertising) | 54.24% |
Online Media Search advertising | 15.69% |
Broadcast and on-demand television (advertising) | 0% |
Other | 13.58% |
Social media (advertising) | 15.94% |
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Department for Energy Security & Net Zero:
To ask the Secretary of State for Energy Security and Net Zero, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Justin Tomlinson - Minister of State (Department for Energy Security and Net Zero)
The Department does not yet have final figures for its 2023/24 advertising and marketing expenditure, the first full year since the Department was created. This information will be published in the Department’s annual accounts on GOV.UK.