Department for Digital, Culture, Media and Sport: Social Media

(asked on 3rd March 2022) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, how much her Department spent in total on social media advertising in (a) 2019, (b) 2020, (c) 2021 and (d) 2022 as of 28 February 2022; and on which platforms that money was spent.


Answered by
Julia Lopez Portrait
Julia Lopez
Minister of State (Department for Science, Innovation and Technology)
This question was answered on 10th March 2022

Social media and digital communications are an essential part of government communications, helping to inform the public directly about matters which may affect their lives or interests. To reliably reach key audiences, DCMS commits a modest amount of budget to social media advertising each year. All DCMS communications spend is compliant with the communications spend control, which ensures any money spent on government communications is cost-effective and reflects best practices.

a) 2019: £4,912.00 on Facebook, Instagram and Twitter
b) 2020: £61,671.00 on Facebook, Instagram, Twitter and LinkedIn advertising
c) 2021: £9,250 on Facebook and Twitter advertising
d) 2022 (up to 28 February): £42,706.34 on Facebook, Instagram, Snapchat and YouTube advertising

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