Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, with reference to her Department's policy paper Get Active: A strategy for the future of sport and physical activity, published on 30 August 2023, what steps she is taking to ensure that rurality is considered when meeting the target for at least 75% of Sport England place investment being committed to areas with the lowest levels of physical activity and social outcomes.

We know that active people are fitter, happier and healthier - which is why in our new Sport Strategy - 'Get Active’ - we set out an ambitious strategy to boost our national health by getting 3.5 million extra active people by 2030. This includes bold targets to reach communities with the lowest levels of physical activity.

Building on their 12 local delivery pilot areas, Sport England is expanding their place-based work so that at least 75% of their investment is committed to areas with the lowest levels of physical activity and social outcomes.

Sport England are using a range of data sources to inform this approach including physical activity data from the Active Lives Surveys as well as wider social data including IMD, community need and health inequalities data. These datasets help to identify a range of diverse communities, including rural communities, across England that need support to become more active.