Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, how often Lancashire has specifically been featured in his Department's overseas promotion of tourism in the UK in the last four years.

Lancashire features strongly in VisitBritain’s marketing activity on their consumer website. Lancashire is also featured in a number of the GREAT Britain Campaign pillar guides for journalists including the Golf Coast via Sport is GREAT, the Ribble Valley Food Trail via Food is GREAT and Carnforth, as the location of the film Brief Encounters, under Culture is GREAT. Blackpool features prominently via VisitBritain’s video portal and on their consumer website. This promotional activity is paying dividends with 253,000 inbound visits to the region in 2013 spending £143 million in the county. This compares to 239,000 and £105 million in 2012.