Question to the Home Office:

To ask the Secretary of State for the Home Department, pursuant to the Answer to the hon. Member for Kingston upon Hull North of 20 October 2014 to Question 210663, how the budget for raising awareness of modern slavery has been spent.

The Modern Slavery marketing campaign launched on 31st July with the aim of bringing this hidden crime out into the open. The campaign included a TV advert supported by digital and video advertising. National press partnership
activity was then used to explain the issue in greater depth, including the signs of slavery to look out for, to raise awareness and encourage reporting. A website was developed to provide further information on the issue and provide
another means of reporting, in addition to a new helpline.

Another strand of the campaign targets employers in the small and medium sized enterprise sectors in which slavery has been reported, including construction and hospitality to remind them of their responsibility to ensure they are not
employing slavery labour directly or indirectly. Activity includes trade press, online and email advertising.

Local activity will also run as a pilot in Bradford, targeting victims and affected communities of modern slavery with advice on recognising and reporting slavery. Specific activity is currently being scoped out and planned, but is
likely to include community events and local partner activity.

The £2.3 million total campaign budget was spent on media and production costs to deliver the outlined activity and includes the cost of evaluating the campaign.