Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what recent assessment they have made of the impact of gambling sponsorship in sport on young people; and whether they plan to further restrict that sponsorship.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
The Government is committed to strengthening protections to protect young people from gambling-related harm. We are clear that wherever gambling advertising and sponsorship appears, it must be socially responsible. All major sports have published their gambling sponsorship Codes of Conduct which sets minimum standards for gambling sponsorships to ensure these arrangements are socially responsible. Additionally, the Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will start at the beginning of the 2026/27 season.
We are working closely with sports bodies to review the implementation and impact of the Codes of Conduct to ensure they have meaningful impact and to inform the most appropriate next steps for gambling sponsorship.
Asked by: Maureen Burke (Labour - Glasgow North East)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether she has considered establishing a dedicated regulator for the video games industry.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The Government has not considered establishing a dedicated regulator for the video games industry. Video games are already regulated by a number of legislative and voluntary measures, governed by several enforcement bodies.
Video games are regulated with age ratings, which protect children and vulnerable people from inappropriate content. The Government works closely with the Games Rating Authority (GRA) who are designated by Government to ensure games are appropriately rated and include information for buyers on potentially harmful content, for example violence or bad language.
The Online Safety Act, made law on 26 October 2023, applies to online services which allow users to share content and interact with one another. This definition includes some video games, for example those with in-game chat functions. The Act is enforced by Ofcom.
The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) are responsible for setting and enforcing the UK Advertising Codes; which includes online and in-game advertisements, such as advertising of microtransactions or loot boxes.
Finally, where video game products amount to unlicensed gambling, such as skins gambling, the Gambling Commission has shown it will take strong enforcement action.
Asked by: Beccy Cooper (Labour - Worthing West)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps she is taking to safeguard children and young people from gambling, including in later life, through the regulation of advertising, marketing and product design.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
There are already a wide variety of measures in place to protect children and young people from being exposed to gambling advertising, marketing and products.
For example, gambling advertising must not be targeted at children, through ensuring that it does not appear in media created for children or for which children make up 25% or more of the audience. In May last year, we introduced a £2 maximum stake limit on online slots for 18-24 year olds, who can be particularly vulnerable to harms associated with high stakes play. We also welcome the commencement of the Premier League’s ban on front-of-shirt sponsorship by gambling firms by the end of the 2025/26 season.
However, we recognise that children and young people’s exposure to gambling is an important issue. We remain committed to strengthening measures to protect those at risk of gambling harm and will continue to work with industry and gambling harm campaigners. We will also redouble our efforts to work across government and with tech platforms to address illegal gambling advertising, which poses the most risk for children and young people.
Asked by: Lord Foster of Bath (Liberal Democrat - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what recent discussions they have had with Ofcom regarding the regulation of gambling content and advertising online for young people, including the interaction of those regulations with the framework set out in the Online Safety Act 2023.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
Gambling is regulated by the Gambling Commission under the Gambling Act 2005. Rules on gambling advertising content are regulated by the Advertising Standards Authority. Gambling advertising is not covered under the Online Safety Act, and as such no discussions with Ofcom have taken place.
The Government recognises that more work needs to be done to ensure that gambling advertising does not exacerbate harm. We engage regularly with stakeholders across government and with industry, to ensure the most vulnerable are protected.
Asked by: John Slinger (Labour - Rugby)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what role the Betting and Gaming Council has had in informing Government policy on gambling advertising; if she will publish the Betting and Gaming Council’s report on gambling advertising; and what discussions she has had with industry bodies on gambling policy decisions.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
The Government is committed to consulting the best available evidence on gambling advertising from a wide range of sources when assessing next policy steps in this space. It is for the Betting and Gaming Council to decide whether to publish their report on gambling advertising.
The Government regularly engages with a range of stakeholders, including industry bodies, in the development and delivery of gambling policy.
Asked by: Alex Ballinger (Labour - Halesowen)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of gambling advertisements on children and young people; and whether she plans to introduce legislative measures to restrict or ban gambling marketing and sponsorship.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
All operators advertising in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Authority (ASA) independently of Government. These codes are regularly reviewed and updated and include a wide range of provisions designed to protect children and vulnerable adults from harm.
The Government does not currently have plans to ban gambling advertising. However, we recognise that children and young people’s exposure to gambling advertising is an important issue and we continue to work closely with the gambling industry to further strengthen protections.
We have welcomed the Premier League’s voluntary front of shirt ban on gambling advertisements from next season, which will reduce gambling exposure for children and young people. Additionally, we will redouble our efforts to work cross-government and with tech platforms to address illegal gambling advertising, which poses the most risk for children and young people.
Asked by: Jim Allister (Traditional Unionist Voice - North Antrim)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer of 9 December to Question 97452 on Gambling Taxation, whether remote gambling licence holders are permitted under legislation to advertise in Northern Ireland; and what plans she has to allocate Northern Ireland a share of the Statutory Gambling Levy funds raised from remote licence holders.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
Section 5 of the Gambling (Licensing and Advertising) Act 2014 makes it an offence to advertise unlicensed remote gambling services in Northern Ireland. Any online operator who wishes to advertise their services in Northern Ireland must hold a licence from the Gambling Commission.
Wider gambling regulation is devolved in Northern Ireland and, as such, developing the most appropriate approach to tackle gambling-related harm to help residents in Northern Ireland is a matter for the Northern Ireland Executive. The Gambling Levy Regulations are subject to the jurisdiction of the Gambling Act 2005 and so profits levied in Great Britain will provide funding for projects and services in Great Britain only. However, it is likely that there will be some indirect benefits of levy funding for citizens in Northern Ireland.
DCMS officials have recently met with officials in Northern Ireland to discuss a wide range of issues. The Department stands ready to support the Northern Ireland Executive in their plans to strengthen gambling regulations.
Asked by: Gill German (Labour - Clwyd North)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the implications for her policies of of surveys by More in Common for the Campaign to End Gambling Advertising showing 70% support tougher curbs on gambling advertising and 27% saying gambling companies should not promote themselves at all; what assessment she has made of the effectiveness of the 9pm watershed and other gambling advertising restrictions in protecting children and vulnerable people on television, social media, and digital platforms, in this context; and whether she plans to introduce statutory watershed protections or other measures to reduce exposure and harm.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
We note that More in Common’s recent report “Ending a Losing Streak” provides an overview of the British public’s views regarding gambling advertising, particularly for children and young people. We also note that statistics from the 2025 Young People and Gambling survey demonstrates that the overall proportion of young people who recalled having seen gambling adverts or promotion weekly was consistent with 2024. We consider evidence from a wide range of sources, including the statistics in both reports, when considering the impact of gambling advertising on children and young people.
We are not considering the introduction of a statutory watershed at this time. However, we recognise that children and young people’s exposure to gambling advertising is an important issue and keep all areas of gambling policy under review. We will redouble our efforts to work cross-government and with tech platforms to address illegal gambling advertising, which poses the most risk for children and vulnerable people.
Asked by: Lord Carlile of Berriew (Crossbench - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government whether they plan to review the regulation of gambling sponsorship and marketing in grassroots football.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
We currently have no plans to review gambling sponsorship in grassroots football. However, the government is clear that wherever gambling advertising and sponsorship appears, it must be socially responsible.
Asked by: Lord Foster of Bath (Liberal Democrat - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what steps they are taking to monitor and regulate the use of personalised algorithms and targeted advertising by online gambling platforms.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
All gambling operators in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Agency (ASA) independently of Government. These codes apply across all advertising platforms, including online and social media. The codes are regularly reviewed and updated and DCMS regularly engages with the ASA to discuss these changes and the impact of the regulations.
All operators in the UK are also required to comply with the Gambling Commission’s Licence Conditions and Codes of Practice, which includes new provisions relating to direct marketing and socially responsible promotions. The impact of these measures will be assessed in due course.
We engage with a range of stakeholders and other regulators, such as the ICO, to understand whether more can be done to further raise standards in this area, particularly on online platforms.