Asked by: Chris Evans (Labour (Co-op) - Caerphilly)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the effectiveness of the Premier League’s Code of Conduct for Gambling Related Agreements in football in reducing gambling-related harm.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
All major sports have now published their gambling sponsorship Codes of Conduct which set minimum standards to ensure arrangements are socially responsible. We are working closely with sports bodies, including the Premier League, to review the implementation and impact of these Codes of Conduct. This review will provide key evidence to inform the most appropriate next steps for gambling sponsorship policy.
The Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will commence after the end of the 2025/26 season and we will also assess the impact of this measure in due course.
Asked by: David Smith (Labour - North Northumberland)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps she is taking to address regulatory failings highlighted in the independent review by Malcolm Sheehan KC concerning the collapse of football index.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Independent Review announced by the previous Government and conducted by Malcom Sheehan KC made a number of recommendations for the Gambling Commission and Financial Conduct Authority, both of which are independent of Government. All recommendations of the report have since been implemented.
Asked by: Lord Foster of Bath (Liberal Democrat - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what discussions they have had with the Advertising Standards Authority and the Gambling Commission about Premier League football clubs that are sponsored by unlicensed gambling businesses.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
The Minister for Gambling and Heritage met with the Advertising Standards Authority (ASA) in December 2024. However, sponsorship of this kind is not within the remit of the ASA, whose CAP Code includes a specific exclusion for ‘sponsorship’.
However, we regularly engage with the Gambling Commission on this issue. The Commission has been clear that sports organisations must diligently and continuously ensure that they are not advertising illegal gambling. Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under Section 330 of the Gambling Act 2005. The Commission has warned relevant club officials that they may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain. The Commission is taking active steps to monitor online gambling activity for these unlicensed brands and to ensure they are blocked and inaccessible to consumers in Great Britain, and will take steps as necessary.
Asked by: Lord Taylor of Warwick (Non-affiliated - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what assessment they have made of Premier League football clubs displaying gambling and betting sponsors, particularly those associated with gambling firms which do not hold a licence to operate in the United Kingdom.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under section 330 of the Gambling Act 2005. Sports organisations engaging in such arrangements with an unlicensed brand must ensure that online gambling activity for that unlicensed brand is blocked and inaccessible to consumers in Great Britain. Its officers may also be liable to prosecution in certain circumstances. If found guilty, they could face a fine, imprisonment or both.
The Gambling Commission is therefore clear that sports organisations must diligently and continuously ensure that they are not advertising unlawful gambling. In such instances, the Commission will seek assurance from clubs that they have carried out due diligence on their gambling partners and that consumers in Great Britain cannot transact with the unlicensed websites. The Commission may also take steps to independently verify effective blocking measures are in place.
We will be working with sport governing bodies to review their gambling sponsorship Codes of Conduct.
Asked by: Alex Ballinger (Labour - Halesowen)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the adequacy of the enforcement by the Gambling Commission of legislation on preventing unlicensed online gambling operators from being advertised by Premier League football clubs.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Gambling Commission has been clear that sports organisations must diligently and continuously ensure that they are not advertising illegal gambling. Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under Section 330 of the Gambling Act 2005. The Commission has warned relevant club officials that they may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain. Sports organisations engaging in such arrangements with an unlicensed brand must ensure that online gambling activity for that unlicensed brand is blocked and inaccessible to consumers in Great Britain.
In such instances, the Commission will seek assurance from clubs that they have carried out due diligence on their gambling partners and that consumers in Great Britain cannot transact with the unlicensed websites. The Commission will also take steps to independently verify effective blocking measures are in place.
Asked by: Joe Morris (Labour - Hexham)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, whether she has received representations on the collapse of Football Index.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The Secretary of State has received letters and emails from members of the public and Members of Parliament on the collapse of BetIndex Ltd, the operator of the novel gambling product Football Index. The collapse had a significant impact on former customers, and we recognise that many people were affected, and that for some people financial losses were significant. The previous Government commissioned an Independent Review in June 2021, conducted by Malcom Sheehan KC and which reported in September 2021. The review looked at how the company had been regulated, and identified areas for improvement for the Financial Conduct Authority and the Gambling Commission. All recommendations of the report have since been implemented.
Asked by: Bell Ribeiro-Addy (Labour - Clapham and Brixton Hill)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to help secure redress for victims of the collapse of Football Index.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The collapse of BetIndex Ltd, the operators of the novel gambling product Football Index, had a significant impact on former customers, and we recognise that many people were affected, and that for some people financial losses were significant. The previous Government commissioned an Independent Review in June 2021, conducted by Malcom Sheehan KC and which reported in September 2021. The review looked at how the company had been regulated, and identified areas for improvement for the Financial Conduct Authority and the Gambling Commission. All recommendations of the report have since been implemented.
The previous Government concluded that it would not be appropriate for the Government to use public funds to provide compensation for those who had lost money through the collapse of Football Index and BetIndex. Whilst the Government strongly sympathises with all who were impacted, we do not think this decision should be reopened.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the potential merits of a ban on gambling (a) sponsorship and (b) advertising in football.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
As the Minister for Gambling set out in her speech at the GambleAware conference on 4 December, we want to see the gambling industry further raise standards to ensure that levels of gambling advertising does not exacerbate harm. This work will be monitored closely.
There are a range of robust rules and restrictions which apply to gambling adverts, wherever they appear, to ensure they are socially responsible.
As part of the UK Advertising Codes, issued by the Committees for Advertising Practice (CAP) and Broadcast Committees of Advertising Practice (BCAP), sister organisations of the Advertising Standards Authority, content with ‘strong appeal’ to children such as top flight footballers or celebrities popular with children is prohibited from appearing in gambling adverts. As part of the Code of Conduct published by major sports governing bodies, including the Premier League and English Football League, gambling sponsorships must be designed to limit its reach and promotion to those under the age of 18, such as ensuring that no gambling sponsor logos or other promotional materials relating to gambling sponsorship appear on sections of their website which are designed to be viewed and used specifically by children. The Department will closely monitor the implementation of the Codes to ensure they have a meaningful impact. Premier League clubs have also agreed to remove front of shirt sponsorships by gambling firms by the end of the 2025/26 season.
Asked by: Abtisam Mohamed (Labour - Sheffield Central)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the potential impact of gambling sponsorship in football on (a) under-18 football players that have gambling sponsorship on their kits and (b) young fans.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The European Sponsorship Association (ESA) and Football Association (FA) require that in the case of teams comprising players all under the age of 18, gambling logos do not appear on any item of kit or clothing, and football bodies’ gambling sponsorship Code of Conduct requires that academy teams with players predominantly under the age of 18 do not play in kit featuring gambling logos.
As part of the Industry Code for Socially Responsible Advertising, gambling operators cannot allow their logos or any other promotional material to appear on any commercial merchandising designed for children, including on children’s replica shirts. The Code of Conduct also requires that gambling sponsorship must be designed to limit its reach and promotion to those under the age of 18, such as ensuring that no gambling sponsor logos or other promotional materials relating to gambling sponsorship appear on sections of their website which are designed to be viewed and used specifically by children. The Department will closely monitor the implementation of the Codes to ensure they have a meaningful impact.
Additionally, in line with the advertising rules prohibiting top-flight footballers and celebrities from appearing in gambling adverts to limit their appeal, from the end of the 2025/26 season Premier League clubs have agreed to remove front of shirt sponsorships by gambling firms.
Asked by: Beccy Cooper (Labour - Worthing West)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what discussions she has had with Premier League clubs on gambling sponsorship on their websites.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
All major sporting bodies, including the Premier League, have published their gambling sponsorship Codes of Conduct, setting minimum standards for socially responsible gambling sponsorships. As part of the Code of Conduct, clubs must ensure that no gambling sponsor logos or other promotional materials relating to gambling sponsorship appear on sections of their website which are designed to be viewed and used specifically by children. The Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will also commence by the end of the 2025/26 season.
The Department will closely monitor the implementation of the Codes to ensure they have a meaningful impact.