BBC: Diversity Debate

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BBC: Diversity

Gareth Thomas Excerpts
Thursday 14th April 2016

(8 years ago)

Commons Chamber
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David Lammy Portrait Mr Lammy
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The hon. Gentleman is absolutely right. We have gone beyond the point where we say, “The talent is not there. Can we do some training?” The talent exists. Can we now bring it forward and get the change that is required?

One of the central statutory responsibilities of public service broadcasters, as outlined in the Communications Act 2003, is to ensure that the diversity of the UK is reflected in their output. They must broadcast

“programmes that reflect the lives and concerns of different communities…within the United Kingdom”.

Ofcom has made it clear that all public sector broadcasters must do more on diversity and the portrayal of under-represented groups. Its latest research found that 26% of black viewers saw people from black ethnic groups on TV daily. Over half of black viewers feel both under-represented and unfairly portrayed across our public service broadcasts. Some 55% of viewers from a black ethnic group felt there were

“too few people from black ethnic groups on TV”

and 51% felt that black, Asian and minority ethnic people were shown negatively on TV.

Since its inception at Alexandra Palace in Haringey, my home borough, the BBC has time and again proved its worth as a national broadcaster in the quality, depth and breadth of its output. Its great programmes bring the nation together, its outstanding journalism brings stories to life, and its online offering has seen the Beeb continue to flourish and serve its audience in the digital age.

Over the years, the BBC has made significant strides in reflecting Britain’s increasing diversity. In 1964, it made the groundbreaking documentary “The Colony”, about West Indian immigrants living in Birmingham. In 1967 “Rainbow City” was the first drama series that saw a black man in a leading role. There was not a huge number of black actors on television when I was growing up, but Benny in “Grange Hill” was one of them and I was grateful for him. I remember Moira Stuart reading the news, beginning in 1981; the Tavernier family arriving on the set of “EastEnders”; and Diane-Louise Jordan presenting “Blue Peter” for the first time, as I made my way to university—not to mention great shows such as “Black Britain”, “The Lenny Henry Show”, “The Real McCoy” and “Goodness Gracious Me”.

Seeing black faces on the BBC, the national broadcaster, has helped show Britain’s black community that they belong and that they are part of the nation’s social fabric. The BBC is the cornerstone of public service broadcasting in our country and our most important cultural institution. Most of all, it is the recipient of huge amounts of money, receiving £3.7 billion from the licence fee. Tony Hall, the director-general, has admitted that although this is “a truly cross-industry challenge”,

“the BBC must take the lead because of our unique funding and responsibility to licence fee payers”,

which comes with that funding.

Let me state categorically that I am a friend of the BBC; I love its output. Today, my remarks are strong because I think my friend is in trouble. Too many people from ethnic minority backgrounds who work in the organisation have contacted my office over the past few weeks to say that they cannot speak up because they do not want to be labelled a troublemaker. Well, I have no problem with being called a troublemaker. That is why I and so many colleagues are in this House to speak up on their behalf.

Between 1999 and the inquiry of the Select Committee on Culture, Media and Sport into the future of the BBC in 2014—within 15 years—the BBC ran 29 initiatives aimed at black and ethnic minorities, but the situation is still not improving. In September 1999, it published a statement of promises, pledging better to reflect the UK’s diversity. In 2000, it published a cultural diversity action plan, promising that the corporation would

“reflect the UK’s diversity in our programmes, our services and workforce”.

It set up a new recruitment agency to reach out to “different communities”, a mentoring programme and a development scheme to enable

“minority ethnic staff to compete for senior positions within the BBC”.

In 2011, the BBC published “Everyone has a story: The BBC’s Diversity Strategy 2011-15”, which outlined its

“determination to visibly increase our diversity on and off air”

and five separate

“strategic equality and diversity objectives”.

Diversity was outsourced to various divisions, which were told to create divisional diversity action plans and diversity action groups.

In 2014, Tony Hall unveiled yet another action plan to tackle on and off-air representation, stating

“we need to do more”.

He announced a senior leadership development programme, under which six talented people from black and minority ethnic backgrounds would come forward, and a diversity creative talent fund.

We heard last year, and we are hearing it again, that at the end of this month the BBC will publish an equality and diversity report. Yet another one is coming very shortly, and it is all going to be fixed—£3.7 billion! It will be another strategy to get our teeth sunk into, and we will fix this challenge. If the BBC is genuinely a universal broadcaster, we have to ask these questions. This can no longer be about skills training. The skills are there. This is about the institution and the change that is now required. That is why we brought this debate forward.

I am growing tired of strategies, new approaches, action plans, initiatives and press releases. The net result of all these strategies and initiatives is, sadly, very little. Despite the good intentions, the rhetoric has not been matched by real progress. In 2011, the proportion of the BBC’s workforce that was from a black, Asian or minority ethnic background was 12.2%. Tracked against the progress of its 2011-15 strategy, we see modest rises to 12.3% in 2012, 12.4% in 2013, 12.6% in 2014 and 13.1% in 2015. In four years, we have seen a 0.9 increase. In 2003, BAME employment was 10%, so in 12 years, it has increased the proportion of black, Asian and minority ethnic staff by just 2.2 percentage points.

That is still not reflected by an increase in management roles in the organisation. We can all go into Broadcasting House and see black staff in security and at the junior end, but when we walk into that newsroom and think about the editorial decisions that are being made, we must ask ourselves, “Is this really representative of our country as a whole?”

Everyone I have spoken to recognises that over the past two to three years, on-screen representation has improved significantly. There are areas of the BBC’s output that, frankly, are fantastic. I have young children, and children’s television is one of the areas that is really diverse. Anyone here who has teenagers or slightly older children who watch BBC Three’s output will know that it is really diverse. Documentary-making is another strong area. Last year, my constituency was portrayed in a documentary called “This Is Tottenham”, which showed the lives of people in that part of north London. However, in many areas, there is still a huge amount of work to be done.

Let us take the headlines around the BBC’s new drama, “Undercover”, which people can see on BBC iPlayer at the moment. It is a great drama, but it was announced with great fanfare as, “The first time we’ve had a drama with two black leads.” In 2016? That was not news in the 20th century, let alone in this century.

We must also ask questions about current affairs. I love sitting next to Andrew Neil on a Thursday night, when I occasionally stand in for my hon. Friend the Member for Hackney North and Stoke Newington (Ms Abbott). Andrew Marr is a great guy, as are John Humphrys and David Dimbleby—when they allow me on the show, which they have not for almost five years. But they are white, patrician men. What does that communicate about our country—that there cannot be a voice that is not a southern one? That there cannot be a woman? That there cannot be someone from a diverse background? Those men are the arbiters of current affairs in this country. We have to be brave and hold our public broadcaster to account. It cannot just appoint the same old faces from the same old schools to the same old jobs. That is not acceptable from a public broadcaster that takes licence fee money from all our constituents. We must hold it to account and say that yes, those individuals are brilliant, but more needs to be done to get that diversity across the spectrum.

A lot of this comes back to senior management, and with systemic change what really matters is who the decision makers are. As I have said, there has been a lot of focus on training schemes and apprenticeships to open up the industry, but we need to change the culture and practices that stop black, Asian and minority ethnic people rising to the top; it should not just be that new schemes are set up to encourage more people to get in from the bottom. Only one of the BBC Trust’s 16 trustees is from a black, Asian and minority ethnic background. The executive directors are really important, as they are the controllers—the people who really govern the decisions on the executive board. Of the BBC’s eight executive directors, none is from a black, Asian and minority ethnic background, and only two are women.

My question to the BBC is simple: what will it take to see a black, Asian or minority ethnic channel controller? When will we get there, I wonder? What have we got to do to see a black commissioner in an important area—current affairs, or drama—in the BBC? Is our public broadcaster really saying that across the population of this great country there are no individuals from a BAME background who could take up those posts today? That is what it has to explain to us over the coming weeks as it heads towards its diversity strategy.

Gareth Thomas Portrait Mr Gareth Thomas (Harrow West) (Lab/Co-op)
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Given the lack of diversity at the very top of the BBC, on its board, is it not now time to think about having a radical reorganisation of the BBC’s top management, potentially with elected directors for the board?

David Lammy Portrait Mr Lammy
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My hon. Friend is good at radical ideas—he is known for them—and that is certainly one. I am not going to stake my name today on what the change should be, but clearly we have come to a point—perhaps that is why the issue is on the Floor of the House for the first time—where we want step change. Change cannot be incremental any longer. I say that because if we treasure our public service broadcaster and the universality that it represents, I am afraid that in a multi-platform world, where people can turn to other services, that broadcaster is going to be in deep trouble if it does not step up pretty quickly.

In 2015, 9.2% of the BBC’s senior leadership were black, Asian and minority ethnic. Looking beneath the surface, in TV the percentage drops to 7.1%; in news, the figure for senior leaders who are BAME drops to 5.8%. The lack of diversity at management and senior levels creates a dangerous vicious circle. If those decision makers are not from diverse backgrounds, content and programming will lack fresh narratives and insight, and will not speak to the breadth of this country. When we have all the same people at the top, hiring people in their own image, the circle simply stays closed.

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Helen Grant Portrait Mrs Helen Grant (Maidstone and The Weald) (Con)
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In December 2014 the Royal Television Society produced a video called, “Behind the Scenes at Newsnight”. It was an information film for young people about the TV industry and ran for 11 minutes, yet not a single person from a BME background was included—by BME I am referring to people from black, Asian and minority ethnic backgrounds.

Seven months ago in September 2015, the controller of Radio 5 Live gave a 16-minute presentation about his ambitions for the station. In it he made no reference to the BME audience and included no BME voices. The video that went with the presentation showed no BME staff or any other BME people on screen. The embarrassment continues anecdotally, with many public figures commenting on the lack of diversity at the BBC. When he was BBC director general, Greg Dyke described his organisation as “hideously white”, and the current director general, Tony Hall, has said that it needs “to do better”.

I expect that colleagues will cite other shortcomings in the BBC’s diversity record, and yes, there is much more to be done and it needs to do better. However, I have also seen it show leadership and create positive change in several areas in recent years. For example, as a result of Barbara Slater’s vision as head of sport at the BBC, and her close work with the Department for Culture, Media and Sport, a step-change was achieved in the media coverage of women’s sport in the UK. Sky and BT Sport played their part, but the BBC was an essential part of the mix, and that should not be taken away from it. To my mind, if the BBC can tackle gender diversity in sport—not easy—then why not racial diversity within its own organisation?

Perhaps we are starting to see some encouraging signs. In 2014, the BBC launched a plan, with targets and a budget, to address some of the issues I have raised. Eighteen months later, some progress has been made in the recruitment and commissioning of BME writers. Sky and Channel 4 have their plans, too, with even more ambitious targets and budgets. A word of caution to all, however. The metrics are important for measuring and monitoring, but they can sometimes be driven by short-term thinking and quick wins. That will not achieve sustainable change. For real change, the dinosaurs really do have to go, with the body corporate rewired and an organisation created with diversity running through its veins; an organisation where people can be recruited and promoted, can feel comfortable and part of the place, and are able to succeed at every single level not for the sake of tokenism and targets, but because they have the right skills and reflect the world in which we live.

Gareth Thomas Portrait Mr Gareth Thomas
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Does the hon. Lady share my view that there will not be real change on a whole series of accountability questions until ordinary licence fee payers have the opportunity to have a direct say in who runs the BBC at the very top? BME licence fee payers are not really going to be able to hold the BBC to account on diversity at the BBC until they have the opportunity to directly elect at least one or two BBC directors.

Helen Grant Portrait Mrs Grant
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I hear what the hon. Gentleman says and I note the radical ideas expressed by the right hon. Member for Tottenham (Mr Lammy). To get this right, we need to have unusual ideas put into the mix, and they need to be discussed. In some ways, people talk with their purse. At the end of the day, if the British people are not happy with representation in BBC programming they will not pay the licence fee. In a way they do have a direct say, because they will not spend their money. However, I take on board what the hon. Gentleman says. I think it is interesting.

A nation’s diversity is something to be celebrated and broadcast far and wide, especially in places where racism and discrimination abound. The BBC could and should be leading the way on this, with 23 million viewers every week worldwide in 33 different languages. Just before Armistice Day last year, the BBC ran some programmes about soldiers and spies who made a big difference during the war. One featured a Sikh man and another featured a Muslim man, both of whom fought very bravely to defend our country and made incredible sacrifices. This coverage at a time of great national pride illustrated the very positive link between Britishness and multi-culture. I am in no doubt that the stories will have changed some perceptions and some behaviour, but we need the BBC to make more programmes like this: programmes that attract a diverse audience while still entertaining the wider population. If such programmes were commonplace, then so too would be the demand for production teams, writers and actors from a BME background. The Lenny Henry plan for ring-fenced budgets could greatly assist this much-needed step-change.

It would seem that younger graduates tend to have difficulty in finding work at the BBC. Yvonne Thompson, from the European Federation of Black Women Business Owners, remarked rather sarcastically that perhaps applicants should use English-sounding names such as Camilla Winterbottom or Jonty and see if they get a call-back then. A similar point was made by our Prime Minister at party conference last year, not specifically in relation to the BBC but in relation to discrimination in recruitment generally. Since then, the Government have announced that companies and organisations that together employ more than 1.8 million people will recruit on a name-blind basis. To its credit, the BBC is a participant, but it could go even further. It could disclose, on a voluntary basis, detailed BME data on recruitment, retention, promotion and pay. This type of transparency not only helps to focus the mind, but sets a great example for others to follow. Some BME data were published in one of the annexes to the BBC’s 2015 diversity report, but the tables were not user-friendly. They were very hard to read—I spent several hours on them. There was no real narrative that drew conclusions and no real analysis, so we remain pretty blind to the facts in an area where greater transparency is desperately needed, and where lessons could and should be learned.

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Dawn Butler Portrait Dawn Butler
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It has already been said that anything and everything the Government think is important is written into the BBC charter. There is no excuse for that not to happen. The charter already takes into consideration how many current affairs programmes and children’s programmes should be made, as well as the number of programmes that should be made in Scotland and Wales and so on. If the BBC and the Government are serious about diversity, this should be written into the charter with the threat of the BBC losing money if it does not fulfil its obligations. I hope that the Minister will tell us that that will be the case.

Ofcom oversees the television industry but not the BBC. I hope that will change. In my opinion, and according to many of the people who were asked, the BBC board needs to be completely independent. Scottish, Welsh, Irish and English audience panels represent the interests of their regions to Ofcom, but there is no BAME audience panel. Money has gone into the parts that are represented by audience panels, so it stands to reason that establishing such a panel is the way to go if we want to see more money go into the black, Asian and minority ethnic area.

Gareth Thomas Portrait Mr Gareth Thomas
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A few seconds ago my hon. Friend said she thought the BBC board ought to be completely independent and, presumably, free from Government interference over its appointments. Would she be willing to consider elections to the board as a way of achieving true independence?

Dawn Butler Portrait Dawn Butler
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True to form, my hon. Friend offers a radical solution. Yes, I agree that there should be elections. They would produce interesting results, and that is what we need.

Ofcom should ensure that the black, Asian and minority ethnic population has a systematic process to allow the industry to hear its views and concerns by setting up an advisory board. I cannot stress strongly enough to the Minister how important such a solution is. We often talk about problems in this place, without talking about the solutions. I hope that the Minister will take this on board.

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Gareth Thomas Portrait Mr Gareth Thomas (Harrow West) (Lab/Co-op)
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Like others who have spoken, I am a BBC enthusiast, yet I find myself sharing the essential analysis of my right hon. Friend the Member for Tottenham (Mr Lammy), who demanded not yet more good intentions from the BBC on diversity but serious structural and systemic change. I will use my few words to advocate one aspect of what that change might look like.

Much of my constituency does not feel properly represented in the BBC’s output. I cannot think of any programme that positively portrays a leading figure from the Tamil community. I have large Pakistani and Gujarati communities, and the way in which they are portrayed, if at all, is often far from positive. Somali and Chinese constituents will also wonder whether the BBC properly represents their communities. There will be greater chance of the BBC offering a more diverse output, with more opportunities for black and minority ethnic staff and actors, and of more resource being generated from the UK’s regions—a point made strongly by my hon. Friend the Member for Sunderland Central (Julie Elliott)—if the BBC’s governance is significantly changed. There has always been a consensus in the House—sometimes somewhat reluctant and sometimes somewhat disguised—whereby Ministers, of whichever party, believed that overall control of the BBC Trust should be in their hands and that they should appoint to the BBC Trust or the board the great and good with whom they felt comfortable. The Government’s proposals for change reflect that ongoing consensus, albeit perhaps with less enthusiasm for the BBC than previous Conservative Governments have shown. I do not think a 13-strong unitary board, which I understand is currently envisaged—all appointed in one shape or form—is likely to achieve the governance needed to ensure the more diverse and representative BBC output that many of us want.

I therefore wonder whether it is now time to have a serious debate about converting the BBC’s governance at the top into a more mutual form, whereby licence fee payers elect all, or even just some, of the board’s directors. I commend the imagination of the hon. Member for Wycombe (Mr Baker)—he is not in the House today—who joined me in a letter to The Times urging the BBC and the Government to contemplate converting the BBC into a mutual. Elections, although they will probably not be held immediately, will lead to a more diverse board. An elected board is more likely to have to take into account the need for more diverse output, as would-be directors would have to secure election.

As licence fee payers and citizens, we nominally own the BBC, but in practice we have very little influence over the way in which its management behave—the financial decisions they take; the strategy they choose; the output they deliver; the commissioning decisions they take; the pay of senior executives; or any other key decision they care to make. Our nominal ownership is a long way from real ownership. In practice, our ownership responsibilities as licence fee payers have been outsourced to Ministers and to the great and good they choose to put in place. The BBC has an ownership deficit and an accountability gap. In practice, the current BBC Trust is accountable to no one beyond Ministers. Merging the Trust and the management board, with its members again largely chosen by Ministers, albeit perhaps with a little more external regulation, will still fail to address either that ownership deficit or that accountability gap.

The BBC operates in a highly competitive marketplace, as the hon. Member for Maidstone and The Weald (Mrs Grant) said. The days when 20 million people would sit down at the same time to watch “EastEnders”, important programme though it still is, are all but gone. The companies and organisations that are succeeding are more likely to be the ones moving beyond a merely transactional relationship with their customers—and indeed their workforce—and building a real connection and relationship with them. The chance to vote every Sunday on who is axed from “Strictly Come Dancing” is not enough; a more radical and strategic involvement in shaping the decisions of the BBC should be available to our constituents, the licence fee payers.

The Co-operative party, which I am privileged to chair, has for some time been running a people’s BBC petition calling for the BBC to be mutualised, allowing licence fee payers to become members and owners, solving the ownership deficit and accountability gap at the same time. There are a number of ways in which those membership and ownership rights could be exercised, but the key is the right of members to choose representatives to sit on the board. That would require the Government to give up the bulk of their powers to appoint the BBC board and would achieve the independence my hon. Friend the Member for Brent Central (Dawn Butler) rightly cherishes so much.

Thorny issues such as executive remuneration or accountability on diversity, and tough decisions about how to prioritise resources, could be debated and decided at an AGM, open to all to attend in person or online. That would increase the accountability of those at the top of the BBC as they go about exercising their responsibilities. It would begin to deal with the accountability gap and would be an important line of defence against political interference.

Many organisations across the public and private sectors already have similar mutual structures. They include employee-owned businesses that are national treasures, such as John Lewis, whose board directors are elected. The National Trust, which is responsible for crucial assets that we all value, elects a members council from which its board is drawn. Nationwide gives all its customers a vote on the composition of the board. Foundation hospitals give patients a chance to influence who sits on key decision-making bodies. Many private sector companies across Europe, including big companies such as Deutsche Bank and EDF in France, ensure that at least one board member is directly elected by their employees. If mutual structures can work in other parts of the private and public sectors, surely it is time now to think about whether they can solve some of the challenges that, as my right hon. Friend the Member for Tottenham and others have rightly pointed out, still exist in the BBC.