Ministry of Defence: Social Media

(asked on 3rd March 2022) - View Source

Question to the Ministry of Defence:

To ask the Secretary of State for Defence, how much his Department spent on social media advertising in (a) 2019, (b) 2020, (c) 2021 and (d) 2022 up to and including 28 February; and on which platforms that money was spent.


Answered by
Leo Docherty Portrait
Leo Docherty
This question was answered on 9th March 2022

Departmental spend on social media advertising is not held centrally in the format requested and could be provided only at disproportionate cost. The Directorate of Defence for Communications (DDC) spend on social media communication for the period requested is shown in the table below. All DDC expenditure was on Facebook and Instagram facilitated through Facebook.

Year

Total DDC Social Media Advertising

2019

£11,939.35

2020

£39,858.41

2021

£49,083.90

2022

£9,997.84

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