S6W-27039

Asked by: Simpson, Graham (Scottish Conservative and Unionist Party - Central Scotland)

Question

To ask the Scottish Government, regarding recommendation 6 of the second Strategic Transport Projects Review (STPR2), what behaviour change theory underpins the criteria under which Regional Transport Partnerships (RTPs) must allocate projects in the current financial year's funding settlement for behaviour change, and (a) how and (b) by whom selection of these criteria was determined.

Answered by Hyslop, Fiona - Minister for Transport

As part of the policy development for the Active Travel People and Place programme 2024-25, evidence was considered from a range of sources, including the recommendations from the Strategic Transport Projects Review (STPR2).

The policy is underpinned by a behaviour change approach that seeks to ensure that interventions tackle the individual, social, and material (ISM) factors that influence people’s travel choices. We developed four evidence-based themes that sit across the programme that address long-term social trends, target our largest trip generators, help secure a Just Transition, and systemically strengthen delivery, as well as providing structure for our overarching monitoring and evaluation framework.

Following engagement with delivery partners, RTPs, and representatives from Local Authorities, key deliverables (e.g. cycle training in schools; support for disadvantaged/vulnerable communities) were identified as priorities for continue support. Taking these into account, criteria were developed by Transport Scotland policy officials and discussed with the Minister for Zero Carbon Buildings, Active Travel and Tenants' Rights in December 2023 and January 2024. These themes are: Schools and Young People, Workplaces, Accessibility and Inclusion, and Capacity and Capability Building.

‘Schools and Young People’ covers interventions in and around schools that deliver holistic solutions for creating an environment where active travel choices are not only an option, but the most desirable way to travel for young people and families. The theme is key both in terms of ‘place’, with schools collectively being one of the largest trip generators in Scotland (there were over 705,000 children attending school in Scotland in 2023 with about 50% of their journeys being made actively), and also ‘people’, with strong evidence showing that social norms play a crucial role in behaviour change, and that helping children establish healthy travel behaviours should be a core activity of programmes seeking sustainable travel behaviours.

‘Workplaces’ covers interventions that focus on places of work (including further and higher education), that make active travel choices a realistic solution for commuting. This theme is key as places of work are significant trip generators, with the latest statistics showing ‘Commuting’ as the second most frequent reason for personal travel, at 21%.

‘Accessibility and Inclusion’ covers interventions that create opportunities for everyone to make the choice to travel actively. Evidence shows that there is a large number of underrepresented groups in Scotland who do not participate in active travel. Barriers include cost, social perception, culture, health, ability, and geographical location. Though this theme we will ensure people with different abilities, or people without the knowledge or skills, are not left out of our drive to promote walking, wheeling and cycling for everyday journeys.

‘Capacity and Capability Building’ covers interventions that build the delivery capacity and capability of the sector. Transport was part of Scotland’s Climate Emergency Skills Action Plan (CESAP), which highlighted that the transition to net zero will require behaviour change by both employers and individuals. The CESAP stressed the need for skills investment planning in this area and to support stakeholders to take action to drive behaviour change and develop the leadership and management skills that will be required for a net zero future.

We are keeping these themes under review, and our ongoing monitoring and evaluation framework will draw on data included the Walking and Cycling Index and the Scottish Household Survey (SHS) which has data on the purpose of short journeys.