Asked by: Nick Timothy (Conservative - West Suffolk)
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, how much the British Army has spent on sponsorship of Premier League Football in 2025-26 financial year.
Answered by Louise Sandher-Jones - Parliamentary Under-Secretary (Ministry of Defence)
Whilst the financial aspects of the sponsorship of Premier League football on Sky Television are commercial in confidence, sponsorship of Premier League football by the Army is part of a wider Army Recruiting campaign. Other marketing events and activity are synchronised with matches to ensure they generate as much interest as possible and provide value for money. Armed Forces intake has increased by 13% when compared to previous 12 months. In the same period outflow reduced by 8%.
Asked by: Lord Carlile of Berriew (Crossbench - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government whether they plan to review the regulation of gambling sponsorship and marketing in grassroots football.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
We currently have no plans to review gambling sponsorship in grassroots football. However, the government is clear that wherever gambling advertising and sponsorship appears, it must be socially responsible.
Asked by: Chris Evans (Labour (Co-op) - Caerphilly)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the effectiveness of the Premier League’s Code of Conduct for Gambling Related Agreements in football in reducing gambling-related harm.
Answered by Ian Murray - Minister of State (Department for Science, Innovation and Technology)
All major sports have now published their gambling sponsorship Codes of Conduct which set minimum standards to ensure arrangements are socially responsible. We are working closely with sports bodies, including the Premier League, to review the implementation and impact of these Codes of Conduct. This review will provide key evidence to inform the most appropriate next steps for gambling sponsorship policy.
The Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will commence after the end of the 2025/26 season and we will also assess the impact of this measure in due course.
Asked by: Jack Rankin (Conservative - Windsor)
Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, with reference to his Department's plans to introduce a prohibition on the advertising of vaping products and nicotine products, what other restrictions or alternatives to a blanket prohibition on advertising were assessed as options; and what comparative evidence was used in the decision to introduce a blanket prohibition.
Answered by Ashley Dalton - Parliamentary Under-Secretary (Department of Health and Social Care)
Youth vaping has doubled in the past five years, and one in four 11 to 15-year-olds tried vaping in 2023. There has been a significant growth in the awareness of vaping promotion over recent years, with more than half of all children aged 11 to 17 years old, or 55%, being aware of promotion in shops, up from 37% in 2022.
Advertising of nicotine vapes is already restricted by United Kingdom regulations. This includes a ban on advertising on television and radio, and through internet advertising or commercial email. However, there are currently no restrictions on the advertising of non-nicotine vapes and other nicotine products such as pouches. There are also minimal restrictions on entering sponsorship agreements which promote these products, and we do not want children to be aware of these promotions which may make the products seem ‘cool’, for instance, if it appears on their favourite football team’s kit.
This is why the Tobacco and Vapes Bill will ban vapes and nicotine products from being deliberately advertised and promoted to children. This will stop the next generation from being hooked on nicotine. However, the bill will not stop public health authorities from undertaking necessary and important public health messaging or campaigns on vaping and smoking cessation.
The Government has published a comprehensive impact assessment on the Tobacco and Vapes Bill, including the proposed ban on advertising vaping and nicotine products. This assessment was reviewed in full by the Regulatory Policy Committee, which deemed it ‘fit for purpose’ in its published opinion on 5 November 2024. Paragraph 529 of the impact assessment details options that were previously considered but discounted. Our approach reflects evidence showing that comprehensive bans on tobacco advertising had a significant impact on reducing consumption, while partial bans had no significant effect. The World Health Organisation cites advertising bans as ‘one of the most effective ways to reduce tobacco consumption’ so they are also likely to be effective for vaping and nicotine products.
The Government will monitor the impact of this advertising and sponsorship ban following its implementation.
Asked by: Jack Rankin (Conservative - Windsor)
Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, whether he has made a comparative assessment of the potential (a) merits and (b) costs of (i) a total prohibition on advertising of nicotine and vaping products and (ii) other measures short of total prohibition.
Answered by Ashley Dalton - Parliamentary Under-Secretary (Department of Health and Social Care)
Youth vaping has doubled in the past five years, and one in four 11 to 15-year-olds tried vaping in 2023. There has been a significant growth in the awareness of vaping promotion over recent years, with more than half of all children aged 11 to 17 years old, or 55%, being aware of promotion in shops, up from 37% in 2022.
Advertising of nicotine vapes is already restricted by United Kingdom regulations. This includes a ban on advertising on television and radio, and through internet advertising or commercial email. However, there are currently no restrictions on the advertising of non-nicotine vapes and other nicotine products such as pouches. There are also minimal restrictions on entering sponsorship agreements which promote these products, and we do not want children to be aware of these promotions which may make the products seem ‘cool’, for instance, if it appears on their favourite football team’s kit.
This is why the Tobacco and Vapes Bill will ban vapes and nicotine products from being deliberately advertised and promoted to children. This will stop the next generation from being hooked on nicotine. However, the bill will not stop public health authorities from undertaking necessary and important public health messaging or campaigns on vaping and smoking cessation.
The Government has published a comprehensive impact assessment on the Tobacco and Vapes Bill, including the proposed ban on advertising vaping and nicotine products. This assessment was reviewed in full by the Regulatory Policy Committee, which deemed it ‘fit for purpose’ in its published opinion on 5 November 2024. Paragraph 529 of the impact assessment details options that were previously considered but discounted. Our approach reflects evidence showing that comprehensive bans on tobacco advertising had a significant impact on reducing consumption, while partial bans had no significant effect. The World Health Organisation cites advertising bans as ‘one of the most effective ways to reduce tobacco consumption’ so they are also likely to be effective for vaping and nicotine products.
The Government will monitor the impact of this advertising and sponsorship ban following its implementation.
Asked by: Lord Foster of Bath (Liberal Democrat - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what discussions they have had with the Advertising Standards Authority and the Gambling Commission about Premier League football clubs that are sponsored by unlicensed gambling businesses.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
The Minister for Gambling and Heritage met with the Advertising Standards Authority (ASA) in December 2024. However, sponsorship of this kind is not within the remit of the ASA, whose CAP Code includes a specific exclusion for ‘sponsorship’.
However, we regularly engage with the Gambling Commission on this issue. The Commission has been clear that sports organisations must diligently and continuously ensure that they are not advertising illegal gambling. Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under Section 330 of the Gambling Act 2005. The Commission has warned relevant club officials that they may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain. The Commission is taking active steps to monitor online gambling activity for these unlicensed brands and to ensure they are blocked and inaccessible to consumers in Great Britain, and will take steps as necessary.
Asked by: Alicia Kearns (Conservative - Rutland and Stamford)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will have discussions with Tottenham Hotspur on allegations that its shirt sponsorship AIA has supported Chinese authorities to imprison Hong Kongers.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
Sports bodies operate independently of the Government. The shirt sponsorship contract with AIA is a commercial matter for Tottenham Hotspur Football Club.
China's imposition of the National Security Law on Hong Kong has seen opposition stifled and dissent criminalised. The UK has called for the National Security Law to be repealed and for an end to the prosecution of all individuals charged under it. This Government will continue to stand with the people of Hong Kong.
Asked by: Lord Taylor of Warwick (Non-affiliated - Life peer)
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what assessment they have made of Premier League football clubs displaying gambling and betting sponsors, particularly those associated with gambling firms which do not hold a licence to operate in the United Kingdom.
Answered by Baroness Twycross - Baroness in Waiting (HM Household) (Whip)
Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under section 330 of the Gambling Act 2005. Sports organisations engaging in such arrangements with an unlicensed brand must ensure that online gambling activity for that unlicensed brand is blocked and inaccessible to consumers in Great Britain. Its officers may also be liable to prosecution in certain circumstances. If found guilty, they could face a fine, imprisonment or both.
The Gambling Commission is therefore clear that sports organisations must diligently and continuously ensure that they are not advertising unlawful gambling. In such instances, the Commission will seek assurance from clubs that they have carried out due diligence on their gambling partners and that consumers in Great Britain cannot transact with the unlicensed websites. The Commission may also take steps to independently verify effective blocking measures are in place.
We will be working with sport governing bodies to review their gambling sponsorship Codes of Conduct.
Asked by: Iain Duncan Smith (Conservative - Chingford and Woodford Green)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the potential merits of a ban on gambling (a) sponsorship and (b) advertising in football.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
As the Minister for Gambling set out in her speech at the GambleAware conference on 4 December, we want to see the gambling industry further raise standards to ensure that levels of gambling advertising does not exacerbate harm. This work will be monitored closely.
There are a range of robust rules and restrictions which apply to gambling adverts, wherever they appear, to ensure they are socially responsible.
As part of the UK Advertising Codes, issued by the Committees for Advertising Practice (CAP) and Broadcast Committees of Advertising Practice (BCAP), sister organisations of the Advertising Standards Authority, content with ‘strong appeal’ to children such as top flight footballers or celebrities popular with children is prohibited from appearing in gambling adverts. As part of the Code of Conduct published by major sports governing bodies, including the Premier League and English Football League, gambling sponsorships must be designed to limit its reach and promotion to those under the age of 18, such as ensuring that no gambling sponsor logos or other promotional materials relating to gambling sponsorship appear on sections of their website which are designed to be viewed and used specifically by children. The Department will closely monitor the implementation of the Codes to ensure they have a meaningful impact. Premier League clubs have also agreed to remove front of shirt sponsorships by gambling firms by the end of the 2025/26 season.
Asked by: Abtisam Mohamed (Labour - Sheffield Central)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the potential impact of gambling sponsorship in football on (a) under-18 football players that have gambling sponsorship on their kits and (b) young fans.
Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
The European Sponsorship Association (ESA) and Football Association (FA) require that in the case of teams comprising players all under the age of 18, gambling logos do not appear on any item of kit or clothing, and football bodies’ gambling sponsorship Code of Conduct requires that academy teams with players predominantly under the age of 18 do not play in kit featuring gambling logos.
As part of the Industry Code for Socially Responsible Advertising, gambling operators cannot allow their logos or any other promotional material to appear on any commercial merchandising designed for children, including on children’s replica shirts. The Code of Conduct also requires that gambling sponsorship must be designed to limit its reach and promotion to those under the age of 18, such as ensuring that no gambling sponsor logos or other promotional materials relating to gambling sponsorship appear on sections of their website which are designed to be viewed and used specifically by children. The Department will closely monitor the implementation of the Codes to ensure they have a meaningful impact.
Additionally, in line with the advertising rules prohibiting top-flight footballers and celebrities from appearing in gambling adverts to limit their appeal, from the end of the 2025/26 season Premier League clubs have agreed to remove front of shirt sponsorships by gambling firms.